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Olson PR Acquires Dig Communications
PR, AI & Communications News

Olson PR Acquires Dig Communications

The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.

EPR Editorial Team ·
Why England Dominates Football Media — Fleet Street, Sky, the BBC, and the Premier League Halo
Insights & Strategy

Why England Dominates Football Media — Fleet Street, Sky, the BBC, and the Premier League Halo

There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.

EPR Editorial Team ·
Grow Room Communications — One of the First Cannabis-Specialty PR Firms (2010)
PR, AI & Communications News

Grow Room Communications — One of the First Cannabis-Specialty PR Firms (2010)

Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.

EPR Editorial Team ·
Walmart's PR Machine Is Rolling
PR, AI & Communications News

Walmart's PR Machine Is Rolling

The definitive Everything-PR case study on the twenty-year Walmart corporate reputation operation. Lee Scott's 2005 reset. Mike Duke's 2010 sustainable agriculture announcement. Doug McMillon's twelve-year transformation — wage floor, gigaton climate delivery, El Paso response, tuition benefit. John Furner takes over February 2026.

EPR Editorial Team ·