I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
A new 5W research report synthesizes nine independent datasets on AI citation behavior — and the picture it produces should change how the entire industry budgets earned media.
The 5W Mother's Day AI Visibility Index 2026 reveals which brands answer engines recommend when Americans ask for gift ideas—and which household names are invisible in the new buyer journey.
In April 2018 we predicted Apple would buy Netflix and Amazon would buy Target. Neither happened. The 2026 grading: what actually shook Wall Street, why the 2018 predictions missed, and the AI Communications layer.
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
Shareholders voted out SeaWorld's chairman in June 2017 — the terminal stage of a four-year reputation collapse. When governance becomes a brand's primary reputation tool, the brand has already lost.
Shakespeare in the Park was supposed to be a fun frolic through the Bard's best-loved works. Big-ticket advertisers Delta Air Lines and Bank of America were pulling out of the Public Theater's production of Julius Caesar over portrayals that bore a striking resemblance to President Trump.
NBC walked into a conflict-of-interest storm last week. Trump kept his executive-producer credit on The New Celebrity Apprentice. Hope Hicks confirmed on the Trump side. NBC has said almost nothing. Ten days in, the accusation is becoming the record — and that is a strategic error the network still has a narrow window to correct.
SeaWorld cut 320 jobs across 12 parks in December 2016 against Universal's Epic Universe pipeline and Disney's Avatar opening. The financial event was temporary. The retrieval imprint isn't.
Now that the 2016 campaign is over and the transition is underway, the trade press is writing the retrospective on Trump's press operation. Four operating principles that ran through the campaign, two case studies (the veterans-charity fundraiser, the Megyn Kelly cycle), what will transfer into the presidency, and what may not.