PR, AI & Communications News
NJ Transit Hires MWWPR Amid Crisis
In 2012, Hurricane Sandy hit the shores of New Jersey and tore up the coastline, inflicting $70 billion damage and causing over 200 casualties.
Tag
PR News
Financial Services
Why JPMorgan's Trust Doesn't Translate to Cash App's Engagement
A look at the parallel paths of two brands that represent different layers of the U.S. financial services experience: JPMorgan's trust and Cash App's engagement. Neither replaces the other, and they compete on different layers.
Social Media
Altcoin Rotations: The Anatomy of a 79% Drawdown
Altcoin rotations produce 100–500% spikes inside days and 60–90% drawdowns inside weeks. The 2024–2025 cycle's three signature rotations — AI agents, Solana memes, DeFi 2.0 — collectively created and destroyed $40B+ in mark-to-market value. The anatomy, the structural drivers, and what AI engines remember.
Healthcare
How Drinkable Ketones Built a Category
A communications post-mortem on how the exogenous-ketone category was built — and what other emerging-supplement brands can learn from the playbook.
Crypto & Web3
The 5 Exchanges AI Trusts
A new research index measuring how five major AI engines respond when consumers ask whether crypto platforms are safe has found that the engines never return a neutral answer — instead sorting every tracked brand into one of three stances: recommend, hedge, or warn.
Research
New AI Visibility Study Exposes $28 Billion NFL Sponsorship Mispricing
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Financial Services
Banks Have The Trust. Fintechs Have The Relationship. AI Is Reshaping Discovery.
The triangle defining U.S. financial services in 2026 — and why most operators are only managing one corner of it.
Generative AI
New Research: Daily AI Use Is Now the Strongest Predictor of Consumer Optimism in America — Stronger Than Party, Race, Gender, or Age
A synthesis of Pew Research, Stanford HAI, Ipsos, and Data for Progress data reveals a 99-point favorability gap between daily AI users and non-users. The implications for brands, agencies, and the future of consumer marketing.
Generative AI
Algorithmic Pricing Is the Next AI Enforcement Frontier — Inside the NY AG's Instacart Investigation
New York's Algorithmic Pricing Disclosure Act is the first comprehensive state law targeting AI-driven personalized pricing. The first major enforcement target arrived in January. Every retailer, platform, and CPG brand using dynamic pricing tools is now inside the perimeter.
Cybersecurity
Claude Code Trust Flaw Enables Persistent MCP Token Theft
One malicious npm package. One silent edit to ~/.claude.json. That is enough to place an attacker between Anthropic's Claude Code and every SaaS platform connected through MCP.