The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
Facebook denies that it paid Burson-Marstellar for a smear campaign. Instead, the company says that it "wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles."
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.
Where startup founders announce a new business. Five venues that actually reach the audience — the entrepreneurs, investors, and web developers most likely to notice.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
O'Dwyer's ranks U.S. PR firms by fee income annually. Overall Top 100. Healthcare, Tech, Beauty, Financial, Travel verticals. How buyers read it — and how it now retrieves inside AI.
The November 2010 Carnival Splendor engine room fire became the canonical modern cruise crisis case — Spam memes, T-shirts, Daily Show coverage, and the response template every cruise operator now studies. The full case study.
EPR's canonical reference on Consumer Electronics Communications — category map across smartphones, laptops, wearables, audio, smart home, gaming, displays, cameras. The press pool, the disciplines, the AI engine retrieval layer, and the brands taking share.
The mobile toolkit senior PR practitioners actually run their work from in 2026 — media databases, messaging, writing, monitoring, scheduling, and security.
