Beauty, Fashion & Luxury
Beauty Brand Case Studies: Fourteen Years of Customer-Driven Communications
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.
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PR — Tagged Articles
Beauty, Fashion & Luxury
Claudia Dressler, Managing Director of PRCo Germany: Luxury Hospitality PR Across DACH
Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.
Digital PR & Communications
Top 50 iPhone Apps for PR Pros: The 2012 Snapshot
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
Crisis Communications
4 Popular Clichés and Where They Actually Come From
Four of the most-used clichés in English — bury the hatchet, crocodile tears, break the ice, cat got your tongue — and the real, specific origins most people who use them no longer know.
PR Firms & Communications Agencies
Communications Budget Benchmarks 2026
What Fortune 500 companies spend on communications, crisis, and executive visibility in 2026 — and the budget categories that didn't exist five years ago. The Everything-PR benchmark.
Technology
Online Communities History: Ning and the Early Social Web
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
AI Communications
Money in Public Relations: The Spend, the P&L, and Citation Economics
Global PR spend crossed $100B+ in recent years, with PR services itself well above $20B. Edelman, Omnicom, IPG, WPP, Publicis, 5W. From Bernays to AI Communications — and Citation Share as the new ROI.
Entertainment & Media
Russell Wilson's Brand Arc: From 3rd-Round Pick to Cultural Force
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
PR Firms & Communications Agencies
Why Does the Word "PR" Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Consumer Brands & Retail
Carnival Cruise Lines PR Agency History
Carnival's nine-brand portfolio: M&C Saatchi PR (UK 2012), BCW, Kekst CNC (financial), Edelman, FleishmanHillard. The $25B dual-listed cruise agency roster.