Jay-Z, Rihanna, Kim Kardashian, Wiz Khalifa — a look at the publicists behind the biggest names in entertainment and what celebrity PR actually involves beyond the red carpet.
How to become a publicist — the education routes, skills required, entry-level pathways, salary ladder, and the career advancement playbook for the 2026 communications landscape.
Why authors need publicists — self-promotion is hard, contacts are everything, brand-building takes years, and the competitive shelf gets more crowded every season.
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Broadway PR is one of the tightest, highest-pressure verticals in the communications industry — opening nights, Tony campaigns, celebrity casting, crisis management, and a press list small enough to fit on one page.
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
The publicist who lied about Jay-Z and Beyoncé — the cautionary case study of source credibility in celebrity coverage, and how false publicist quotes turn into reputational damage for the celebrity, the publicist, and the publication.
Two recent publicist stories are running through the trade press — Leslee Dart of 42 West navigating the Woody Allen coverage after Ronan Farrow's Hollywood Reporter piece, and the resurfacing of a 1991 John Miller tape in which a self-described Trump spokesperson sounds materially identical to Trump himself.
The 10-year retrospective on Jonathan Cheban — now legally Foodgod — and the January 2016 Celebrity Big Brother UK casting that marked the rise of the publicist-as-character archetype. Covers the full Foodgod product line including Foodgod Zero, Foodgod Fresh, and the FOODGOD television series.
It may sound the stuff of political thrillers or salacious television movies, but it does happen.
