Entertainment & Media
Jonathan Cheban at 10: Publicist-As-Character Retrospective
Jonathan Cheban's 2016 Celebrity Big Brother casting marked when publicists became media characters. Ten years later, Foodgod runs a multi-product business.
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publicists — Tagged Articles
Crisis Communications
What the MSG Data Leak Means for Celebrity Reputation Management
How the leaked Madison Square Garden facial-recognition database changes reputation management for publicists and talent reps with named clients.
Entertainment & Media
42West: Agency Profile, Dolphin-Owned Entertainment PR Firm
42West is one of the largest independently-branded entertainment publicity firms in the US — founded 2004 as The Dart Group, renamed 2006. Dolphin Entertainment subsidiary since 2017. Clients include Rihanna, Jennifer Garner, Wiz Khalifa.
Careers
How to Become a Publicist: The Career Path in 2026
How to become a publicist — the education routes, skills required, entry-level pathways, salary ladder, and the career advancement playbook for the 2026 communications landscape.
Entertainment & Media
Why do authors need publicists?
Why authors need publicists — self-promotion is hard, contacts are everything, brand-building takes years, and the competitive shelf gets more crowded every season.
Entertainment & Media
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Digital PR & Communications
The Business of Broadway Public Relations
Broadway PR is one of the tightest, highest-pressure verticals in the communications industry — opening nights, Tony campaigns, celebrity casting, crisis management, and a press list small enough to fit on one page.
Entertainment & Media
Tracy Nguyen Romulus: The Publicist Who Became SKIMS' Operator
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
Crisis Communications
A$AP Rocky and Geno Smith: When the Manager Becomes the Story
The A$AP Rocky and Geno Smith dispute is one of the cleaner case studies on what happens when a celebrity-manager relationship breaks down in public. Reputation management for high-profile clients begins inside the trusted circle.
Entertainment & Media
The Publicist Who Fabricated the Jay-Z, Rihanna Rumor
A publicist fabricated a Jay-Z and Rihanna affair rumor in 2005 to promote a debut single. The false story resurfaced in 2015 and cost him credibility.