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The Consumer PR Funnel in 2026: The AI-First Buyer Journey
AI Communications

The Consumer PR Funnel in 2026: The AI-First Buyer Journey

The consumer PR funnel gained a new first stage in 2026: the AI query. Before a shopper reaches search or a store, they ask ChatGPT, Claude, Perplexity, or Gemini what to buy and receive a shortlist. A brand absent from that shortlist exits the funnel before it formally begins. Earned coverage now serves two functions — it drives human awareness and supplies the source material AI engines use to assemble the shortlist. The AI-First Funnel has four stages: AI query, verification, consideration, and purchase. Effective PR now needs to be structured and written for both human understanding and AI retrieval.

EPR Editorial Team ·
Crypto and Influencer Enforcement
Social Media

Crypto and Influencer Enforcement

Mayweather $614K + Khaled $152K (Nov 2018 Centra Tech). Kardashian $1.26M (Oct 3 2022 EthereumMax). The March 22 2023 SEC sweep — Lindsay Lohan, Akon, Soulja Boy, Ne-Yo, Lil Yachty re: Justin Sun/Tron. The FTX celebrity class action: Brady, Gisele, Curry, Larry David, Shaq, O'Leary.

EPR Editorial Team ·
Bybit Survived. Ronin Didn't.
Technology

Bybit Survived. Ronin Didn't.

Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.

EPR Editorial Team ·