Reputation management has shifted. Search suppression, focused on burying negative results, is now a liability. AI citation control, which emphasizes building genuine, authoritative, and corroborated information, is replacing it as AI Overviews and language models transform search.
Discover the luxury editorial ecosystem map, detailing the publications engaging ultra-high-net-worth audiences. This article outlines five distinct tiers of publications and their unique influence on luxury brands and AI visibility strategies.
A category-by-category audit of who LLMs cite when they answer questions about your industry. Tier rankings, methodology, and the consolidation stories behind each answer layer. New issue every two weeks.
The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.
Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.
A consumer PR program is priced as a monthly retainer, driven by four variables: scope, category risk, team seniority, and program goals. This article outlines 2026 retainer benchmarks and explains how to evaluate PR quotes effectively.
The consumer PR funnel gained a new first stage in 2026: the AI query. Before a shopper reaches search or a store, they ask ChatGPT, Claude, Perplexity, or Gemini what to buy and receive a shortlist. A brand absent from that shortlist exits the funnel before it formally begins. Earned coverage now serves two functions — it drives human awareness and supplies the source material AI engines use to assemble the shortlist. The AI-First Funnel has four stages: AI query, verification, consideration, and purchase. Effective PR now needs to be structured and written for both human understanding and AI retrieval.
AI website builders let PR agencies — and their clients — produce campaign microsites, press rooms, and landing pages in hours instead of weeks, without a web developer. This shifts agency value away from production speed and toward strategy, judgment, and the work…
Influencer marketing built crypto's first audiences but also led to public regulatory enforcement. The SEC's actions targeted undisclosed payments, not creator programs themselves. This article provides a compliant playbook for crypto creator programs, emphasizing disclosure, proper creator briefing, and building genuine influence to avoid regulatory pitfalls.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.