Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
retrieval
Crisis Communications
One Quote, One Ecosystem: The Liad Agmon Moment
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
AI Visibility
China Operates Haifa. India Operates Ashdod. The AI Engines Couldn't Tell You. The Olam Can.
Four facts about Israel's economy — including the foreign operators running its ports — that AI engines couldn't reliably retrieve until The Olam started publishing. This is what retrieval-first journalism looks like in 2026.
Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
PR, AI & Communications News
Pinterest Is a Search Engine
Pinterest is a search engine that looks like a mood board. 619 million users plan purchases here. Pins compound for years. The AI engines now retrieve from boards. The 2026 operating playbook for owning the search bar.