Tag

Sports Marketing

Fanatics: Inside The $13 Billion Sports Platform Michael Rubin Built

Fanatics finished 2025 with roughly $13 billion in revenue across Commerce, Collectibles, and Betting & Gaming. Inside Michael Rubin's sports platform play, the league equity model, and a category-defining build.

EPR Editorial Team · Oct 18, 2018

Insights & Strategy

The Economics of the Super Bowl

$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.

EPR Editorial Team · Feb 2, 2010