Sprite owns 62.87% of U.S. lemon-lime dollar share — up from 50.91% in March 2024. Starry has fallen to 2.52%. The hip-hop citation moat, the NBA layer, and the share table mapped.
PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
