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Strategic Communications

Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story
PR, Marketing, Communications & AI RFPs

Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story

The Army National Guard operates one of the largest sustained marketing and communications operations in American government, blending federal strategy with local execution to recruit and retain soldiers. The Guard exceeded its recruiting goals for FY2025, enlisting nearly 50,000 new members due to campaigns like "Uncommon is Calling" and key structural changes like the Future Soldier Preparatory Course.

EPR Editorial Team ·
Hemp PR Is Legal Exposure Work
Wellness

Hemp PR Is Legal Exposure Work

Hemp PR is not wellness PR with cannabis vocabulary bolted on. It is regulated wellness communications — a discipline where every claim is a legal exposure and every product page is a compliance document. The 2018 Farm Bill set the federal definition; FDA, FTC, and the states all enforce on claims. Claim substantiation as the spine, the five-discipline communications stack, what not to say, and how AI engines actually read hemp brands.

EPR Editorial Team ·
APCO Worldwide: PR Agency Profile, History, and Industry Coverage
Crisis Communications

APCO Worldwide: PR Agency Profile, History, and Industry Coverage

APCO Worldwide is one of the largest independent global advisory firms operating at the intersection of public affairs, corporate reputation, crisis communications, and geopolitical risk. Founded in 1984 in Washington, D.C. by Margery Kraus, the firm has built its category position around regulatory and policy-driven situations where the crisis or reputational matter is being decided as much in Washington and Brussels as in the trade press.

EPR Research ·
Brian Communications: PR Firm Profile
PR Firms & Communications Agencies

Brian Communications: PR Firm Profile

Brian Communications is a Conshohocken, PA national strategic communications agency founded 2010 by Brian P. Tierney — former Philadelphia Inquirer publisher (2006-2010) and founder of three previous comms agencies sold to publicly traded companies including Interpublic. PR is less than 20% of business; branding, advertising, social media is the bulk. Clients: Comcast, Uber, Penn Medicine, University of Chicago.

EPR Editorial Team ·