The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection, and the 2026 Burson sale process.
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Toyota's 2009\u20132011 unintended-acceleration recall produced the most consequential recall communications restructuring in modern automotive history. The operational discipline that emerged \u2014 six structural reforms, sustained CEO accountability, NHTSA disclosure velocity \u2014 is the playbook the industry still studies.
Yellow Pages was the canonical local-discovery channel for four decades. The 2010 redesign was a real product improvement to a product fewer and fewer people used. The cleanest case study in what happens when a distribution channel collapses out from under a brand.
Ford reported its first annual profit since 2005 in late January 2010 — $2.7 billion. Two weeks later, it's the only Detroit automaker to have avoided the federal bailout. The One Ford operating architecture, the Thursday BPR discipline, and the Fiesta Movement global asset pool produced the result. The collective-intelligence case every communications leader should be reading.
Valentine's Day on Twitter is a live case study in what social marketing does well and what it does badly. What earns the share, what gets scrolled past, and three rules for the category.