Walgreens Boots Alliance ($WBA, NASDAQ) — the largest U.S. retail pharmacy operator. ~8,700 U.S. stores, 2,000+ Boots stores in the UK, $148B FY24 revenue. The $10B Sycamore Partners take-private (March 2025), the Tim Wentworth reset, the $5.8B VillageMD write-down.
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
The largest women-founded and women-led independent PR firms in the United States — WE Communications, Prosek, JPR, MMC, M Booth, Lippe Taylor, DKC, LaForce, Berlin Rosen, and more.
Through their joint efforts, McDonald's plans to give the homeless thousands of free meals.
Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.
Apple isn't accustomed to getting negative feedback about one of its products.
Product integration builds the product into the script — the storyline, the characters, the dialogue. Placement produces impressions; integration produces association. How the discipline works and how to measure it.
Their papers should have been filed (one in 2014 and one in 2015), but they just amended the filing status during November 2016.
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Eight Sleep, Whoop, Levels, Oura, Vuori, Alo, AG1, Therabody, Bombas, Olipop, Liquid Death, Function Health, Parsley, Ro, Hims & Hers — the B-tier and C-tier brands out-executing the Fortune 50 on staff health, and turning it into a recruiting weapon.
