Corporate Communications
5 PR Disasters the AI Engines Will Never Forget
There always seems to be people thinking they had a good idea starting out and then things turned south in a big way once it hits the internet.
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strategy — Tagged Articles
Marketing
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
Crisis Communications
Aviation Crisis Communications: The LaGuardia Case File And The Modern Playbook
Aviation crisis communications canonical case file — anchored on the 2015 Delta LaGuardia runway excursion, with Boeing 737 MAX, Alaska 1282, and Asiana 214 as modern reference cases.
Crisis Communications
Chocolate Wars: How Hershey Won in Court and Lost the Cadbury Fans
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
Digital PR & Communications
Do it Yourself Public Relations: To DIY or not to DIY your PR
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
AI Communications
Amazon's 750,000-Robot Warehouse Fleet: Kiva to Proteus
Amazon Fulfillment now spans 1,500+ US facilities, 750,000 robots, 1.5M employees, and the same-day infrastructure that made Amazon a top-three US carrier.
Crisis Communications
How to Avoid Negative PR
Avoiding negative PR continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial operating discipline emphasis, the substantial structural driver removal, the substantial preventive infrastructure, the substantial multi-stakeholder coordination, and the broader Costco strategic approach.
Marketing
Monopoly: How Hasbro Turned a Board Game Into a Permanent Communications Platform
Monopoly has been in production since 1935, played in 114 countries, sold over a billion copies. Hasbro treats it as a permanent communications platform — not a product. Token votes, licensing, and controversy generate more retrieval than the game itself.
Marketing
The Journey of Business: International Direct Mail Campaign
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
Travel
Restaurant Reviews in 2026: Where They Live and What Moves Covers
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.