Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.
One of the most important advantages that a business can have when it comes to public relations is SEO.
Every company needs PR. The ones that don't think so usually find out the hard way — in a crisis, a competitive loss, or a round of funding that didn't close because no one had heard of them.
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
Innovation in PR is structural — how the firm is organized, what it measures, and whether leadership has built a culture that can absorb new approaches without waiting for the market to force them.
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
Apple's PR strategy is the canonical case in disciplined restraint. Communicates rarely. Owns the moment. Selective journalist access. Disciplined silence. Substantive content. The six structural elements, why they work, and what other brands have managed to learn from the discipline.
Marina Maher Communications (MMC), an independent marketing public relations agency known for building brand relationships, today unveiled its new brand identity and website.
What happens to acquired tech CEOs — Marissa Mayer at Yahoo-Verizon, Reid Hoffman at LinkedIn-Microsoft, Stewart Butterfield at Slack-Salesforce. The pattern.
A CNN headline this week: "Donald Trump is Fox News' Top PR guy." Four months in, the defining feature of the Trump White House press operation is a media-relations strategy that runs almost entirely against the traditional press corps and almost entirely in favor of a single friendly cable network. The Muir interview, the amplification loop, and what it means for the network press.
