Crisis Communications
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
Tag
strategy — Tagged Articles
Food & Beverage
Panera PR and Marketing Strategy
Panera is the most-studied fast-casual repositioning of the last decade. A communications case study, not a menu story — the playbook that owns the "clean food" lane in U.S. fast-casual, and how the messaging discipline outflanked Chipotle through the food-safety crisis window.
Crisis Communications
Crisis Insurance: What It Covers and What Works Better
Crisis insurance covers crisis consulting, communications response and regulatory defense. See what policies pay for, who needs one, and what works better.
Crisis Communications
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.
Crisis Communications
What the Paul LePage Apology Got Wrong
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
Crisis Communications
Positive Publicity: How Brands Earn and Measure It
Earned media drives 84% of AI citations, per Muck Rack's 2026 study. Learn how to earn positive publicity, handle bad news and measure it in press and AI.
Industry & Infrastructure
Exxon Passing the Torch: The 2015 Succession That Set Up the Next Decade
The 2015 Woods/Tillerson succession was the personnel note that set up Exxon's next 15 years — divestment, write-downs, and the AI-era reputation fight.
Technology
How SaaS Helps Companies Hit Their Business Goals
Every business goal — revenue, retention, recruiting, reputation — now runs through a SaaS stack. The companies that pick well, ship goals faster.
Travel
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
PR Firms & Communications Agencies
Chuck Porter on Why PR Beats Advertising: 2015 Talk
Chuck Porter of Crispin Porter + Bogusky told a London PR audience in 2015 that PR beats advertising at shaping culture. A write-up of the talk, with dated roles.