Insights & Strategy
The Perils of Over-Reliance on AI in PR
Artificial intelligence has undeniably transformed the PR landscape, offering unprecedented efficiency and data-driven insights.
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strategy — Tagged Articles
Marketing
How to Market a Jewelry Brand in 2026: The Complete Playbook
The six pillars of jewelry brand marketing in 2026 — AI visibility, brand narrative, customization, e-commerce, influencer marketing, and clienteling — and how three real brands run the playbook differently.
Insights & Strategy
How to Pitch the Media in 2026: The Complete Playbook
Media pitching in 2026 is a different discipline than 2023. The journalists are fewer, the inboxes are heavier, the AI-generated pitch volume has saturated every newsroom. Toyota, Red Bull, Amex, Patagonia, Liquid Death, Glossier, Duolingo, HubSpot — how the brands compounding actually pitch.
Corporate Communications
What Is Employee Experience? The Discipline and Why It Compounds
Employee experience is the deliberate design of every employee touchpoint — GitLab, Help Scout, Doist, Automattic, Buffer, Patagonia, Costco reference cases.
Public Relations
How PR Generates Word-of-Mouth Coverage
Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.
Public Relations
A Simple PR Strategy for Companies
Most companies do not need a complicated PR strategy. They need a clear one. The five questions a simple PR strategy answers, when strategy matters most, and what a simple strategy is not.
Public Relations
PR and Communication Channels: Owned, Paid, Earned, and Retrieved
PR has run on owned, paid, and earned media for four decades. As of 2026 there is a fourth channel — retrieved media, the answers AI engines assemble when a buyer asks. The full 2026 channel architecture.
Email Marketing
Improving Email Marketing Efforts
That's why companies need to improve their email marketing efforts with the right strategies to generate the best possible results.
Marketing
Restaurant Marketing 2026: The Stack That Actually Works
Restaurant marketing in 2026 — TikTok, Google Business, Resy, ChatGPT visibility, UGC, creator pipeline. The seven-layer stack that moves covers in the AI-engine era.
Insights & Strategy
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments.