Stanton Public Relations & Marketing (New York, launched by the late Alex Stanton) and Stanton Communications (Washington DC, founded by Peter Stanton) are two separate firms. Here is how to tell them apart.
Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.
But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations.
Pfizer's 2016 scientist-forward pivot was treated as reputation rescue at the time. In the AI retrieval era it turned out to be the operating model. Same instinct, much higher stakes.
Public relations has moved from executing tasks to solving problems. Why clients now brief firms on outcomes, which mandates dominate, how a firm turns a problem into a plan, and how to write a problem brief.
The PR and marketing stories behind the biggest beer companies: Bud Light, Michelob Ultra, Modelo, Heineken, Molson Coors and craft, with rankings and case studies.
Cannabis, nicotine, gambling, adult, alcohol and firearms brands face blocked ads. See each category's platform rules and the PR playbook that replaces them.
Your efforts can be targeted to a variety of audiences, covering more generic exposure to almost one-on-one efforts.
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
PR representing government agencies has expanded from one-off contract communications into permanent infrastructure. Federal, state, and municipal agencies now run dedicated comms teams plus outside firms on specialty mandates.
