On June 2, 2011, the USDA replaced the Food Pyramid with MyPlate. Michelle Obama's Let's Move anchored the launch. Fifteen years later, MyPlate has survived three administrations as one of the cleanest examples of long-cycle public-health communications — and the GLP-1 era is forcing the next revision.
Amazon is the most-cited e-commerce brand inside AI engines, the largest cloud operator, and the third pillar of the digital ad triopoly. Five layers — Bezos, retail, AWS, ads, the agentic shopping layer.
PR campaign ideation, crisis war rooms, creative briefs, AI-assisted brainstorming, SWOT, mind mapping, reverse brainstorming, red-team exercises — plus 25 brainstorming frameworks every communicator should know.
Customer service is a communications discipline before it is an operations discipline. The scripts, the escalation triggers, the review responses, and the chatbot policy are all comms decisions — usually made by people who don't work in comms.
Emotion AI — affective computing — recognizes human emotional states from facial expressions, voice tone, and biometric signals. Affectiva to Smart Eye to Hume, the EU AI Act, and where the category actually creates value.
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
Walmart announced today a five-year plan to reformulate packaged foods — lower in sodium, sugar, and trans fats — and to cut prices on fruits and vegetables. The announcement was made jointly with First Lady Michelle Obama's Let's Move initiative. The largest single corporate commitment to nutritional reformulation in U.S. retail history.
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media. The audience reach expansion, the customer engagement capability, the dealer-level engagement, and the major platform considerations including Facebook, Twitter, YouTube, and LinkedIn positioning for auto industry brands.
Online influence used to mean follower counts and viral posts. Now it means being the answer when a buyer asks the question. The mechanic, the named anchors, and how to measure it.