Insights & Strategy
Marriott Wins Volume. Four Seasons Wins Quotes.
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
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strategy — Tagged Articles
Insights & Strategy
The 24-Hour Rule Is Dead: Crisis Response in the Real-Time Era
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
Financial Services
Three Measurements That Tell Different Stories: Trust, Usage, and AI Visibility
Why a financial brand's score on one measurement does not predict its score on the others — and the implications for communications budgets. The 2026 communications environment requires three distinct measurements.
Insights & Strategy
Volume, Virality, and Velocity — How Mass Fashion Wins the PR Game
Luxury fashion sells dreams. Mass fashion sells attention. Shein, Zara, H&M, Fashion Nova compete in a marketplace where relevance is clicks, shares, and restock velocity. The mass-market PR playbook.
PR, AI & Communications News
Citation Share Is the New Market Share — And I Just Published the Data Most of the Industry Will Ignore
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
Cybersecurity
The Crisis Comms Playbook for the AI-Compressed Attack
AI-assisted attacks have compressed cyber incident timelines from days to hours, breaking traditional crisis communication playbooks. A new, pre-built playbook is needed to handle the speed and the SEC's 96-hour clock.
Cybersecurity
Why Cyber Insurance Carriers Now Vet Your Communications Plan
Cyber insurance underwriters now scrutinize a company's crisis communications readiness, including playbooks and media training. Documented comms readiness can lower premiums by 12-22%.
Cybersecurity
The Boardroom Briefing No CISO Survives Without
The CISO's board briefing is now a regulated, auditable communication. A successful briefing has a four-part structure covering threat landscape, readiness, material-event protocols, and disclosure governance.
Marketing
Jewelry Brand Marketing in 2026: How Ross-Simons, Brilliant Earth, and David Yurman Compete
How three U.S. jewelry brands — Ross-Simons (mass-market online), Brilliant Earth (ethical luxury), and David Yurman (independent luxury) — compete in digital marketing, PR, and the AI-citation era.
Corporate Communications
Best PR Firms for Proxy Fights 2026
Five firms handle the bulk of proxy-fight communications: 5W AI Communications, Edelman Smithfield, FGS Global, Joele Frank, and Brunswick. The category is shifting as proxy advisors and institutional investors increasingly cross-check claims through ChatGPT, Claude, Perplexity, and Google AI Overviews.