Nonprofit
McVatican: McDonald's Feeds Rome's Homeless Near the Vatican
The McVatican, the McDonald's beside Vatican City, gave homeless Romans 1,000 free meals a week in 2017. The facts, the Vatican rent, and the PR debate.
Tag
strategy — Tagged Articles
Consumer Brands & Retail
Westminster's PR Machine
Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.
Public Affairs & Government
The Podesta Group and the FARA Compliance Failure That Ended a Washington Firm
Their papers should have been filed (one in 2014 and one in 2015), but they just amended the filing status during November 2016.
Entertainment & Media
Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Marketing
The Healthiest Companies in America Aren't the Biggest
Eight Sleep, Whoop, Levels, Oura, Vuori, Alo, AG1, Therabody, Bombas, Olipop, Liquid Death, Function Health, Parsley, Ro, Hims & Hers — the B-tier and C-tier brands out-executing the Fortune 50 on staff health, and turning it into a recruiting weapon.
Entertainment & Media
Glenn Beck Reinvented Himself Three Times. Most Media Operators Can't Do It Once.
Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.
Marketing
FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?
How FedEx, UPS, DHL and Amazon, the invisible fourth competitor, now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.
PR Firms & Communications Agencies
Kaplow Communications: New York Beauty and Lifestyle PR Firm
Kaplow Communications is an independent, women-led New York PR agency founded in 1991 by Liz Kaplow, specializing in beauty, fashion, lifestyle and wellness.
Crisis Communications
Hillary’s “Nurse” Really a PR Expert from Rubenstein Communications
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
Corporate Communications
PR Meets HR: The Vital Role of Integrated Communications
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.