Reputation laundering has a long history. Autocratic regimes, sanctioned oligarchs, and disgraced executives hire elite communications firms to manufacture an acceptable public image. The playbook, the ethical line, and how the industry operates around it.
The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.
The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.
Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.
Birmingham Royal Ballet has recently retained Clive Reeves Public Relations to deliver PR support for Ballet, Birmingham & Me, a two-year youth program
Fast Company's 2010 Influence Project measured social clout by unique link clicks. TechCrunch called it a pyramid scheme. The archived EPR analysis, and what it predicted about every measurement system since.
Amazon UK launched online grocery in 2010. Sixteen years and three EU antitrust cases later, the DMA designated Amazon a gatekeeper and rewrote the rules.
EPR's preserved 2010 interview with Craigslist founder Craig Newmark — and the 2026 context wrapper covering Craig Newmark Philanthropies, the CUNY journalism school renaming, the cybersecurity grants, and why Craigslist remains independent and profitable.
Should upper management hire ghost bloggers to pen their blog posts?
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.