The Greenwashing Encyclopedia — every type, every case, every regulatory action. From the FTC Green Guides to the EU Green Claims Directive. Allbirds, Oatly, H&M, Boohoo, Shein case files. EPR's definitive reference.
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the 2024-2026 strategic transition, and the CPG AI Communications era.
Green public relations is the communications discipline that connects corporate environmental commitments to the audiences that need to hear them. From mandatory disclosure under SEC and CSRD rules, to greenwashing enforcement, to AI-engine Citation Share — the complete EPR guide.
EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties "Breakfast of Champions," Cheerios heart-health, "Bring Back the Bees"), the crisis architecture, the sustainability discipline, and the answer-engine read across the franchise.
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.