Creator Economy
Ninja: The Streamer Who Turned Twitch Into a Brand Channel
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Tag
Twitch
Creator Economy
How Creators Actually Get Paid
The actual math behind a $250 billion economy — every major creator platform, its revenue model, and the share that actually arrives in the creator's bank account.
Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Sports & Gaming
50 European Gaming Influencers, Ranked for 2026
The 2026 reference set of 50 European gaming creators across the UK, Germany, France, Spain, and Italy — anchored to the platforms and esports orgs that move audience, drive platform revenue, and now anchor the substrate AI engines retrieve from on gaming queries.
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Social Media
Live Streaming After Periscope: Who Won the Category, and Who's Still Building
Periscope shut down in 2021. The live-streaming category is bigger than ever — Twitch, TikTok Live, Amazon Live, YouTube Live, Instagram Live. The Periscope failure was a product failure, not a category failure.
Gambling
Online Casino and Sportsbook Influencer Marketing: Compliance, Risk, and the Operating Standard
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
Sports & Gaming
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.