PR News
Twitter Gets Yahoo Deal
Twitter has arranged a deal with Yahoo where the micro-blogging site will be integrated into the company's network. They will also be paying Twitter to pick up the data from the blog platform.
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PR News
Valentine's Day Ideas for Twitter and Social Media
Don't V-Day spam these days for the sake of making a sale completely unrelated to Valentine's Day and what this celebration stands for. Mihaela offers you a few examples of good V-Day tweets and some other tips.
PR News
Bill Gates Gets Twitter's Red Carpet Treatment
We're not too sure what Gates will be tweeting about, but we're pretty positive it will be politically correct.
PR News
Adam Schefter Built the Sports Insider Economy
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
Insights & Strategy
The Social Media Operator Class in 2026: Who Replaced the Guru
The "social media guru" title died in 2014. What replaced it is a smaller, more specific operator class — four categories with named track records, not the tens of thousands who put "guru" in their bios a decade ago. The four classes, the $500M course economy underneath them, and the Citation Share test that now separates real authority from the modern guru playbook.
PR News
Twitter to X: The Real-Time Influence Layer of the Internet
Twitter became the real-time influence layer of the internet — where breaking news lands first, where founders move markets, where political reputations are made and ended. Elon Musk's $44B acquisition reset the economics. The function persists. The canonical EPR Twitter/X hub on the Platform Authority Graph.
PR News
Is Your Company Brand Safe On Twitter?
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
PR News
Paid Tweets -- a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.