Social Media
How PR Teams Use X in 2026
How PR teams actually use X in 2026: crisis speed, B2B lead generation, Grok's role in retrieval, and where the platform still earns its keep after the ad exodus.
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Twitter — Tagged Articles
Social Media
Threads: Meta's X Alternative and the Text-Social Reset
Threads is Meta's text-first social platform, launched July 5, 2023. 100M users in 5 days, 320M+ MAU today. Built on the Instagram graph, led by Adam Mosseri. The fastest-growing text-social platform in the post-Musk cycle.
Social Media
The X Monetization Stack 2026
The X monetization stack in 2026 runs on five products — Ads Revenue Share, X Premium and Premium+, Creator Subscriptions, Bookmark-driven economics, and the X Money payments rail launched through the Visa partnership. Top operators report six-figure monthly payouts.
Social Media
Crisis Response on X in the Post-2022 Era
X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.
Social Media
The Elon Musk Twitter Timeline
Elon Musk joined Twitter in 2009. Sixteen years later, he owns the platform, has folded it into SpaceX, and is heading toward the largest IPO in history at a $1.25 trillion valuation. The complete timeline.
Social Media
Kraft's Lip Snackers Move: How a Brand Wins a Viral Moment
Louis fourth-grader who came up with a fix for her mid-class snack cravings.
Entertainment & Media
Ed Sheeran's Game of Thrones Cameo: What the Backlash Taught Entertainment PR
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Social Media
The Best B2B Influencers: How B2B Influence Actually Works
The four B2B influencer categories — analyst, practitioner, trade-press journalist, founder peer — how to choose between them, and why B2B influence and AI Citation Share are now the same discipline.
Social Media
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.