Entertainment & Media
SXSW: Austin Is Where the Communications Industry Finds Out What's Next
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.
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Twitter — Tagged Articles
PR, AI & Communications News
Influencer Outreach in 2026: The Discipline, the Workflow, the Compliance Stack
Influencer outreach in 2026 — the five creator tiers, the eight-step workflow, FTC compliance, GEO angle, and what separates a serious outreach program from a 2014 pitch email.
Social Media
SXSW 2012 Recap: Highlight, Banjo, and Ambient Discovery
From Highlight and Banjo in 2012 to today's AI engines, SXSW remains the most reliable annual signal on the next surface for communications teams everywhere.
PR, AI & Communications News
Social Media Trends 2026: Short-Form Video, AI Feeds, and the Open Social Web
Social media in 2026: short-form video as default, AI in the feed, creator economy as publishing, the open social web is real, and AI answer engines are the new surface.
Marketing
Honey: How a Coupon Browser Extension Built a $4 Billion Social Media Empire
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
PR, AI & Communications News
Adam Schefter Built the Sports Insider Economy
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
Insights & Strategy
Social Media Gurus: A Warning Sign, Not a Credential
The "social media guru" title is proliferating across LinkedIn and Twitter bios. Most of it is vanity-metric theater. Three diligence questions separate practitioners with real track records from the guru layer selling consulting fees against inflated audience numbers.