- Nope, we’re not talking about the traditional use of hashtags on your posts. Use them as a search vehicle to find people interested in the same things you are. People who have used a hashtag that would appeal to your target customer. Then start following them. Don’t worry so much about checking each account out. Follow about 50-100 per day for the next month. Maybe search four different hashtag phrases and pick 25 accounts for each per day.
- Yes, just like every other social media platform, content is king. Using hashtags as a search engine vehicle makes more people aware of you, but if you aren’t bringing anything interesting to the table, they aren’t going to keep returning. Remember Twitter is about saying something in a very limited number of characters.
- If you are great at one-liners when you are entertaining your friends, then it is a natural for you to do the same on your Twitter account. If you are more quiet and reserved, let that show through too. Just make sure while you show your personality, you do it with a bit of your unique flair.
- Don’t go all wacky about what is trending, but check out the list of trending topics and hashtags once a day or so. If there’s one that catches your attention, then use it and add your thoughts. Make sure what you say is what you really feel, but have some fun with the trending topics.
