APCO Worldwide Grows Indian PR Practice

APCO Worldwide NY PR


One of the largest Indian companies in the world, Financial Technologies (India) Limited – with over $6 Billion in Revenues annually – has hired Aakriti Promotions and Media, a leading Indian Public Relations agency – which is an affiliate of APCO Worldwide, one of the largest PR Firms in the world.

According to the Indian newspaper The Business Standard, “The FTIL-Aakriti relationship dates back to May 2014, around the time when promoter Jignesh Shah was arrested by the Mumbai police for his alleged role in the Rs 5,600-crore payment crisis in FTIL arm National Spot Exchange.”

The paper noted that “A spokesperson says FTIL is going through challenging times since over 2 years and like any other corporate, they‘ve engaged the services of  professionals, agencies and service providers for  various functions.”

Noteably, in India, APCOis working with Nestle to “help overcome the widespread backlash against its flagship Maggi brand of instant noodles in India and create a positive opinion among different stakeholders, a person privy to the development said.”

The Economic Times of India noted, “APCO, which doubles as a public relations agency and boasts of clients ranging from dictators to global investment banks, is best known in India for helping Gujarat change its post-2002 riots image to present itself as an investment hub, or “Indian Davos”, since 2009. It was APCO Worldwide that organised and initiated Nestle’s first media conference on Friday after the ‘lead in noodle’ controversy broke almost a fortnight ago, said the person quoted earlier.”

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