Before the launch of a new ship, the Carnival Breeze, M&C Saatchi PR was chosen to handle Carnival Cruise Lines consumer and trade PR in the UK. M&C Saatchi PR’s mission is to help enhance the visibility of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media.
It won’t be a very easy mission, as everything comes after several incidents, the most important being undoubtedly the Costa Concordia disaster. The agency’s representatives however say that the brief had no mention of the incident.
Chris Hides, MD of M&C Saatchi PR, said that “Carnival Cruise Lines’ holiday philosophy is built around fun, which is a dream for us as a creative PR agency,” adding “this is about bringing that personality to life”.
Erin Johnson, head of marketing UK and Ireland at Carnival, said: ‘Carnival has big plans to develop the awareness and increase demand for its cruises in the UK and Ireland.’ He also added that the agency has some truly great ideas that he is sure will help the company and that M&C Saatchi PR is the perfect agency to handle company’s account.
Carnival Cruise Lines has big plans in the UK, including the launch of Carnival Breeze in the Med this year, and a £100million refit of Carnival Sunshine.
It isn’t a very easy job, as we already mentioned, but it won’t be impossible either. There are many examples of some rather big crises that affected much larger companies, there were enormous PR scandals and image problems but, through a consistent and sustained communication, a very good strategy and breakthrough ideas, the final result was a positive spin and those companies continued to exist and stay profitable. It definitely remains to be seen what M&C Saatchi PR has prepared for Carnival Cruise Lines.