Pharma
TYLENOL TO TALC: THE J&J FILE
Johnson and Johnson: the brand that wrote the Tylenol crisis playbook, the company now operating under the Kenvue spinoff and the multi-decade talc liability case. The pharma-primary view.
Tag
Tylenol
Insights & Strategy
How the Four Models of PR Map to the Modern Crisis Canon
Six modern PR crises diagnosed through Grunig and Hunt's four models — Tylenol, Pepsi/Kendall, MSL/Netflix, Qwikster, Bud Light, and Starbucks under Brian Niccol. The diagnostic vocabulary every crisis operator needs.
Insights & Strategy
The Corporate Apology Database
Tylenol, Domino's, JetBlue — the recovery template. United, Wells Fargo, Equifax — the failure template. CrowdStrike 2024 — the modern variant. The corporate apology database, indexed.