The wellness industry outgrew the media infrastructure that once covered it. AI engines now fill the trust vacuum. Everything-PR's complete cluster on wellness communications and AI visibility in a $1.8 trillion category.
Novo Nordisk's Ozempic threatened $1.8T wellness. GLP-1s reset the consumer contract. Levels and Function survived. Weight-loss supplement SKUs got pulled.
Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.
Goop launched 2008 as a newsletter. Jade eggs. $145K FTC 2018. Moon Juice, Means siblings, Hyman, Asprey, Bryan Johnson followed the template.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
NHS Better Health. Ping An. CureApp. Practo. Halodoc. mPharma. 25 wellness campaigns that traveled cross-border — and the cultural rules they followed.
Pet product marketing is now a wellness, technology, and community business. How Petcube, Rover, BarkBox, The Honest Kitchen, and the pet-creator economy set the playbook.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.
The RAND Corporation's 2016 study Why Sleep Matters estimated insufficient sleep costs the U.S. economy $411 billion per year — 2.28% of GDP — with workers sleeping under six hours facing 13% higher mortality. The single study that anchors every modern workplace sleep campaign.