The wellness economy has grown to a $1.8 trillion industry, encompassing physical activity, nutrition, mental wellness, and more. Yet, the media infrastructure that once defined it has shrunk, with discovery and trust shifting from traditional publications to podcasts, Reddit, founder newsletters, TikTok, and AI. This article explores how player and platform changes affect PR.
Wellness is global. But how it’s marketed is not.What resonates in the United States—individual optimization, performance metrics, self-improvement—doesn’t always translate abroad. Cultural norms, healthcare systems, and social expectations shape how wellness is understood.And th…
Pet product marketing is now a wellness, technology, and community business. How Petcube, Rover, BarkBox, The Honest Kitchen, and the pet-creator economy set the playbook.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.
The RAND Corporation's 2016 study Why Sleep Matters estimated insufficient sleep costs the U.S. economy $411 billion per year — 2.28% of GDP — with workers sleeping under six hours facing 13% higher mortality. The single study that anchors every modern workplace sleep campaign.
Herbalife survived Bill Ackman's $1B short and the FTC's $200M settlement — and rewrote the playbook for every MLM, supplement, and wellness brand.
Arianna Huffington — co-founder of The Huffington Post (sold to AOL for $315M, won a Pulitzer in 2012), founder of Thrive Global, bestselling author. EPR's canonical reference on the media operator who built the bridge between print and digital.