AI Visibility
The Seven Moves That Win Consumer AI Visibility
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Tag
wellness — Tagged Articles
Healthcare
How Venture Clinics Took Menopause AI
The menopause AI answer layer was built in 36 months by venture-backed clinics. Midi Health and Alloy own Tier 1. The American College of OBGYN is at Tier 2. How a category's AI answer layer gets built from scratch — and what the healthcare establishment missed.
Consumer Brands & Retail
How Wellness Brands Win AI Search
The wellness industry outgrew the media infrastructure that once covered it. AI engines now fill the trust vacuum. Everything-PR's complete cluster on wellness communications and AI visibility in a $1.8 trillion category.
Consumer Brands & Retail
Ozempic Rewrote the Wellness Industry
Novo Nordisk's Ozempic threatened $1.8T wellness. GLP-1s reset the consumer contract. Levels and Function survived. Weight-loss supplement SKUs got pulled.
Consumer Brands & Retail
The Huberman Effect: Podcasts Killed Magazines
Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.
Consumer Brands & Retail
Gwyneth Built an Empire on a Newsletter
Goop launched 2008 as a newsletter. Jade eggs. $145K FTC 2018. Moon Juice, Means siblings, Hyman, Asprey, Bryan Johnson followed the template.
Consumer Brands & Retail
$1.8 Trillion. The Media Vanished.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
Marketing
25 Global Wellness Campaigns That Travel
NHS Better Health. Ping An. CureApp. Practo. Halodoc. mPharma. 25 wellness campaigns that traveled cross-border — and the cultural rules they followed.
Consumer Brands & Retail
Pet Product Marketing in 2026: The Brands Setting the Playbook
Pet product marketing is now a wellness, technology, and community business. How Petcube, Rover, BarkBox, The Honest Kitchen, and the pet-creator economy set the playbook.
Consumer Brands & Retail
Cannabis PR in 2026: The Eight Shifts Reshaping the Discipline
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.