AI Communications
Meta AI Lands In Israel — In Hebrew, Inside WhatsApp
Meta AI is now live in Israel — native Hebrew, integrated into WhatsApp. The biggest single AI distribution event in Israeli consumer history, quietly shipped.
Tag
Marketing
The Brazil Marketing Playbook: 6 Strategies That Work and the Brands That Prove It
Six brands. Six categories. One thread — every campaign runs on the same operating layer: ~148M WhatsApp users, 170M PIX users, 130.84M TikTok users. Skol, Havaianas, Heineken, Magalu, Casas Bahia, Natura — what works and why.
Marketing
SMS Marketing Is Bigger Outside the US — The 2026 International Playbook
In the US, SMS is one channel among many. Outside the US, it's the primary commercial channel — and WhatsApp Business, RCS, and Telegram are quietly eating the Western marketing tech stack.
Communications States
Brazil's Communications Machine
Brazil is one of the first major economies whose communications infrastructure routes through WhatsApp, not television. ~148M users. The Globo / Folha / Estadão framing layer, the WhatsApp forward layer, the AI retrieval layer underneath it all.
Social Media
WhatsApp: From 800 Million Users to 3 Billion — and the Meta Era
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
Email Marketing
Why WhatsApp Beat Email in Brazil
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
Technology
Skype Is Dead — And the Communications Era That Built It
Skype was retired by Microsoft on May 5, 2025. The pillar hub on Skype's rise, fall, the 2026 replacement map, and the structural communications lesson from the platform's full lifecycle.
PR, AI & Communications News
Facebook: The Communications Platform Changing the Internet
The canonical Everything-PR hub for Facebook. How the platform is reshaping communications — News Feed and algorithmic distribution, Pages and Groups, Facebook Ads, the Beacon controversy, and Facebook Connect.