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wine pr — Tagged Articles

Wine Tariffs 2026: The Trade Policy PR Playbook

US wine tariffs moved three times in a year, a Supreme Court ruling struck one down and a replacement took its place within weeks. How wine and spirits brands communicate through that volatility, with the trade and customs data behind it.

EPR Editorial Team · Sep 22, 2026

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The Changing Face of Wine PR: From Traditional Marketing to Consumer-Centric Storytelling

Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.

Ronn Torossian · Dec 10, 2024

Food & Beverage

Wine PR: Six Programs That Worked and Why

Wine PR is the discipline of building brand reputation and demand for wine brands. Six real programs, Robert Mondavi to Kim Crawford, and what each got right.

EPR Editorial Team · Oct 4, 2024