Adoni Media: Brisbane PR Agency Founded in 2012

Adoni Media is a Brisbane public relations agency founded in 2012 by Australian television journalist Leisa Goddard, per the firm's own site. It has offices in Brisbane, Sydney and Perth with consultants around Australia and offers PR, media training and crisis management for ASX-listed corporates, private companies, government and charities. The firm says Clutch has ranked it as an industry leader since 2019. Its coverage is largely the firm's own blog and listings, so honors below are agency-reported.

Originally published December 2020. Updated October 18, 2026.

Who founded and leads Adoni Media?

The firm's founder page says Goddard has more than 30 years of media experience and continues to appear as a contributor on Sky News Australia. It says she worked for Ten, Nine and Seven across programs including Sunrise, The Morning Show, The Project, Today Tonight and A Current Affair, and was a foreign and war correspondent and a Los Angeles bureau chief, with work on youth homelessness recognized by the United Nations. The firm's 2019 review says she joined Sky News' The Front Page as a regular commentator that year after nearly 30 years as a television news and investigative reporter. DesignRush's copy of the firm's description says she created the agency because she had spent years at poorly organized media events. These are the firm's statements about its founder.

How has Adoni Media grown?

The firm's 2019 review says it opened a Perth office in October 2019 headed by former journalist and corporate communications specialist Sarah Best, giving it offices in Brisbane, Sydney and Perth, and that it ran an internship program with University of Queensland and QUT students and awarded the Leisa Goddard Scholarship for Excellence in Media. Its 2022 review says the year marked its tenth anniversary, the opening of a new Brisbane CBD office, two new Brisbane hires and a Melbourne PR consultant, and describes record growth and client wins.

What does Adoni Media do?

The firm describes PR, media training and crisis management advice, with video production crews and consultants available across Australia. It says its team includes former news bosses, senior journalists, political advisors and corporate affairs specialists. DesignRush also lists digital marketing and search optimization. EPR's corporate communications and crisis PR sections cover the wider disciplines.

Which clients has Adoni Media worked with?

The firm says it is a PR partner of The Salvation Army and has supported five of its major fundraising appeals including the Red Shield and Christmas appeals, a partnership that began with the 2019 Christmas Appeal launch across Queensland. Its Brisbane page displays logos including Greyhound Australia, Brisbane Airport, Wesley Mission, the NSW Government, Heart of Australia, Mission Australia, Zeekr and TEDxBrisbane, and its Perth page adds Western Downs Regional Council. Quotes the firm publishes from clients include The Salvation Army's Queensland PR secretary Simon Gregory and Kyco founder Trond Smith.

What recognition has Adoni Media received?

The firm says it has been ranked by Clutch as an industry leader since 2019 and named in the Clutch top 100 B2B service companies in Australia for a second consecutive year, based on client reviews. Its blog says Goddard was a 2022 finalist in the B&T Women in Media Awards in the public relations category. These are company statements, so check rankings against the publishers.

How does Adoni Media compare with other agencies?

Adoni Media is a mid-sized Australian independent, so EPR's Australia PR firms list and the PR agency profiles directory are the best comparison points. EPR also covers corporate-focused firms in its international corporate PR leaders guide, and a similar founder-led firm with a journalism background is Leff & Associates.

Related: PR agency profiles, Australia PR firms, Corporate communications, Crisis PR, Nonprofit PR