Steinreich Communications Group: NYC PR Firm Since 2003

Steinreich Communications Group is an independent New York PR and corporate communications firm founded in 2003 by Stan Steinreich, who is founder, president and CEO. It serves mid-sized, entrepreneur-led companies with corporate, crisis and home furnishings communications and has completed three acquisitions: McNeill Communications, Kenwerks and Omniado Agency.

Originally published June 2021. Updated November 3, 2026.

Who founded and leads Steinreich Communications Group?

Steinreich is founder, president and CEO. A 2026 company profile says he worked as a journalist at The New York Times and ABC News before public relations, and Jewish Link reports say he was earlier an executive at Edelman, Fleishman-Hillard and Burson-Marsteller and has been appointed to the Arthur Page Society. In a 2024 retrospective on the firm's first 20 years he said the world did not need another competitor chasing the top 100 corporations, per the same profile.

Why has Steinreich Communications Group stayed independent?

In EPR's founder Q&A, Steinreich said the holding-company model was not built for the senior counsel clients need, with too many layers between the CEO and the person doing the work. He wants the person on the phone during a late-night crisis to be the person whose name is on the door, and he said the firm has turned down every acquisition offer for that reason.

How has Steinreich Communications Group grown?

O'Dwyer's reported that the firm acquired High Point home furnishings agency McNeill Communications in April 2016, after which it represented more than 50 home furnishings brands, and bought fashion PR and creative shop Kenwerks, founded in 2009 by Kenneth Loo, in July 2016. NJBIZ reported in March 2022 that it acquired South African design and digital firm Omniado Agency, with founder Dan Chazen becoming creative services director and a new office in Durban. Steinreich said his filter for acquisitions is sector expertise, a client roster the firm can steward and a cultural fit that survives day 91.

Why does Steinreich Communications Group have an office in High Point?

Steinreich said the office exists because the industry is there: High Point Market moves billions of dollars of business twice a year, and serious furniture clients need year-round people who know the buyers, trade press, retailers and licensing landscape. He said buyers now want trade-press visibility, retailer-facing storytelling and executive visibility that holds up under a licensing partner's or private equity buyer's background check.

What does the Tel Aviv and Dubai footprint look like?

Steinreich described Tel Aviv as a technology, defense, financial services and nonprofit market, and Dubai as a regional hub for Gulf sovereigns, family offices, hospitality groups and multinationals. He said the two operate as separate practices with separate client rosters, and that the firm's role is to give U.S. and Israeli clients honest counsel on each other's markets. For a parallel view from inside Israel, see EPR's Q&A with Roni Rimon of Rimon Cohen & Co.

What does Steinreich say CEOs get wrong in the first 24 hours of a crisis?

Steinreich said CEOs either talk too much or talk too late. His middle path is a holding statement that acknowledges the situation, commits to facts and buys enough time to learn what happened, rather than a full apology in the first two hours or 72 hours of silence. He said the usual cause is legal and communications counsel pulling in opposite directions with nobody reconciling the two. For similar views, see EPR's Q&A with Evan Nierman of Red Banyan.

How does the Steinreich family fit into the firm?

Steinreich said family members on the senior team, including Ariella and Joshua, each worked outside the firm before joining and earned their seats. His rule is that family conversations happen at dinner and business conversations happen at the office.

What does Steinreich Communications Group do?

The firm lists media relations, social strategy, executive positioning, government affairs, investor relations, branding and content, plus crisis communications and employee communications. EPR's corporate communications and crisis PR sections cover the disciplines.

Which clients has Steinreich Communications Group worked with?

The firm does not publish a current client list, and a 2026 company profile says it does not publish prices.

How does Steinreich Communications Group compare with other firms?

Steinreich is a mid-sized independent with an international reach, so compare it with RF|Binder, Ruder Finn and the firms on EPR's best PR firms in New York page.

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Related: PR agency profiles, PR agency Q&A profiles, Corporate communications, Crisis PR, New York PR firms, 5W Public Relations