AI communications & PR intelligence for AI communications and generative engine optimization.
AI visibility separates being well covered from being present in a generated answer. A brand can have abundant press and still be absent when a model summarizes the category because the two systems reward different signals.
Most enterprise communications teams are running a stack that grew by accumulation, not design. Wire, media databases, monitoring, influencer platforms, analytics dashboards. The discipline is simplification — what to cut, what to keep, and where to reinvest the saved budget.
State-level digital and radio campaigns to promote citizen preparedness have become a meaningful operational layer in how DHS and state homeland security offices actually reach citizens. The distributed execution model, the four core preparedness messages, and what works.
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.
Professional services buyers research high-stakes decisions before they hire. Law firms, accounting firms, consulting firms, medical practices, and financial advisors all need the modern SEO discipline — local foundation, named-expert authority, schema, content strategy, and AI engine citation.
Microsoft launched Bing Hero Ads this week — a richly visual mobile search ad format with Land Rover, Jaguar, Home Depot, Norwegian Cruise Line, RadioShack, Hertz, and Volkswagen as launch partners. Part of the broader Bing Smart Search release that includes Location Extensions and Call Extensions.
Social analytics in 2026 is Citation Share, not engagement rate. The Tumblr-enterprise-analytics moment of 2013 was an early signal of where measurement was headed. A decade later, the discipline has matured past social platforms onto the AI engines.
PR and SEO have always been more connected than most marketing org charts admit. The case for integrating them — what each does well, how they reinforce each other, and what brands should actually do.
The EPR Authority Index — a curated map of 100 domains across 13 categories that shape SEO and editorial reputation on the open internet. Grouped, not ranked.
The executive briefing on SEO, GEO, and AI Visibility. One paragraph each. What CEOs need to know. What CMOs need to know. What boards ask. The 12-section Executive SEO/GEO Briefing Template.
The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
AI Visibility is one signal inside the broader AI Communications discipline — the strategy, measurement, and brand-level playbooks live in the parent hub.
Read the AI Communications hub