amanda silverman a top 42west publicist for rihanna and gaga
Amanda Silverman is a co-founder and co-CEO of The Lede Company, the strategic communications and talent publicity firm she launched in 2018 after leaving 42West. Her client history includes Rihanna, Lady Gaga, Charlize Theron, Penelope Cruz, and Mary J. Blige, a roster that crosses music and film publicity, two disciplines most agencies keep separate.
Amanda Silverman at a Glance
Firm
The Lede Company (co-founder and co-CEO, based in New York); previously 42West and PMK
Years active
Began as a receptionist at PMK; 42West from 2004 or 2005, depending on the source; The Lede Company since 2018
Notable clients
Rihanna, Lady Gaga, Charlize Theron, Penelope Cruz, Mary J. Blige, Queen Latifah, Pharrell Williams
Signature campaign or crisis
Leaving 42West with two colleagues in 2018 to found The Lede Company with a roster of A-list clients
Current status
Co-CEO of The Lede Company, which has offices in New York, Los Angeles, London and Paris
Who is Amanda Silverman?
Amanda Silverman is a New York publicist who began her career as a receptionist at PMK when Leslee Dart was president, according to TheWrap. She moved with Dart when Dart left to start the firm that became 42West. TheWrap's 2013 promotion announcement says she joined 42West in 2005, so the sources differ by a year on the start date.
At 42West she rose to managing director and headed the East Coast talent team. The Hollywood Reporter's 2013 report on the promotions said she worked with actors such as Penelope Cruz and Charlize Theron and musical artists such as Mary J. Blige and Rihanna, and with celebrity charities including Alicia Keys' Keep a Child Alive and Lady Gaga's Born This Way Foundation.
How did Amanda Silverman start The Lede Company?
Amanda Silverman started The Lede Company by leaving 42West with two fellow managing directors, Meredith O'Sullivan Wasson and Sarah Levinson Rothman. IMDb's news report on the launch said the three would serve as co-CEOs, with O'Sullivan Wasson in Los Angeles and Silverman and Rothman in New York, and that the new firm focused on strategic communications and brand and reputation management.
The launch announcement listed clients going with the new firm, including Rihanna, Will Smith, Reese Witherspoon, Queen Latifah, Charlize Theron, Lady Gaga, Emma Stone, Pharrell, Amy Schumer, Penelope Cruz and Jennifer Garner. Dart, Amanda Lundberg and Allan Mayer, 42West's co-CEOs, said in a statement that they hated to see the three leave but understood the entrepreneurial urge. Talking Biz News dates the firm's founding to 2018.
What is The Lede Company now?
The Lede Company is a full-service public relations agency with offices in New York, Los Angeles, London and Paris, according to a Variety report syndicated by AOL. That report named Sarah Rothman, Christine Su, Amanda Silverman and Meredith O'Sullivan as co-founders and co-CEOs. It also described a new events division, and Talking Biz News reported a separate content division focused on film, television and podcast campaigns.
What makes Amanda Silverman's client roster unusual?
Amanda Silverman's roster crosses two publicity disciplines that are usually kept separate inside agencies: music-artist representation (Rihanna, Lady Gaga, Mary J. Blige, Pharrell Williams) and film-talent representation (Penelope Cruz, Charlize Theron, Queen Latifah). Music-press cycles, such as album rollouts, tour announcements and awards-show performances, run on a different rhythm than film-press cycles, such as festival premieres, awards-season campaigns and junket schedules. A publicist managing both has to switch between a tour announcement this week and a festival premiere strategy the next, with little overlap in press contacts or timing.
How does Silverman's path compare with other publicists in the series?
Amanda Silverman's path, from receptionist to co-CEO of her own firm, follows the founder trajectory. Leslee Dart took the same step in 2004 when she left PMK to found the firm Silverman later left, and Leslie Sloane launched Vision PR in 2014 after seventeen years at BWR. Each took clients with her, and each built a firm around relationships rather than a website. Alan Nierob stayed at one firm for most of his career and moved only when it was wound down.
More Publicist Profiles
Amanda Silverman's profile is part of The Publicist Behind, Everything-PR's series on the publicists who run Hollywood's biggest campaigns.
Rihanna and Lady Gaga are the clients most often associated with her. Her career client list has also included Mary J. Blige, Penelope Cruz, Queen Latifah, Charlize Theron, and Pharrell Williams.
What firm is Amanda Silverman with?
Amanda Silverman is co-founder and co-CEO of The Lede Company, which she launched in 2018 with Meredith O'Sullivan Wasson and Sarah Levinson Rothman. Before that she was a managing director at 42West.
Is Amanda Silverman still at 42West?
No. She left 42West to found The Lede Company, according to TheWrap and IMDb's report on the departure.
What is Amanda Silverman's specialty inside entertainment PR?
A crossover practice spanning both music-artist publicity and film-talent representation, with a sideline in celebrity charity work.
Written by
EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
