Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
John Corey, founding partner of Chicago-based Greentarget, on the firm's survey of 100+ journalists on fake news — and what the findings mean for PR.
Discover how Starbucks normalizes digital collectibles through loyalty programs, making NFTs accessible to mainstream consumers via familiar experiences.
All Points Digital on the omni-channel approach to SEM and SEO — the agency's case study on cutting branded paid search by 100% to grow combined-channel revenue.
Esports is now embedded in 200+ U.S. universities, 30,000+ high schools, and a growing K-12 curriculum layer. Named programs (UCI, Harrisburg, PlayVS, Minecraft Education Edition), the research that holds up, and the communications playbook for selling educational gaming to parents and administrators.
Daniela Mancinelli, CEO of New York-based N6A, on the agency's Outcome Relations service model, multi-city expansion, and the Studios marketing offering.
Katerina Antonova, founder of Aeris PR, on the KPI-driven boutique tech PR model serving startups and VC funds across the US, Europe, and Russia.
David Barkoe, CEO and co-founder of Miami-based Carve Communications, on signing 12 clients during the pandemic and doubling down on what separates the agency.
Peter Dayot founded Publicus Community in 2011 for resort real estate and hospitality. On Hipsturbia, master-planned communities, and helping clients generate billions in revenue.
Dick Grove founded INK Inc. PR in 1997 in Kansas City — one of the earliest practitioners of the virtual PR office and pay-for-performance billing.
Evan Nierman, founder and CEO of Florida-based crisis PR firm Red Banyan, on how a crisis-focused agency ran its own operations through the pandemic.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
