EPR Editorial Team

The 50 Websites That Decide if a Brand Exists in AI

The Pet Brands AI Recommends Most

5W's Pet Industry AI Visibility Index 2026 examines which pet brands dominate AI-generated recommendations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The named leaders, the laggards, and the citation pattern that decides which brand the chatbox recommends.

Everything PR Expands: Eleven Vertical Intelligence Platforms for the AI-Era of Brand Authority

Today, Everything PR launches eleven dedicated vertical intelligence platforms covering CPG, Crisis PR, Beauty, Gambling, AdTech, Financial Services, Hospitality, AI Communications, Health Tech, Cybersecurity, and Cannabis.Each one is a standalone destination at its own subdomain…

The Federal Agency PR & Communications Spend Transparency Study™ 2026

The first systematic accounting of what U.S. federal agencies pay outside firms for communications work. Pure-play PR contracts total $376.7 million. Total federal communications spend, when advertising and marketing consulting are included, runs into the billions — and two holdi

When Insurance Digital Marketing Works, It Rebuilds Trust—One Clear Answer at a Time

Insurance has never had a marketing problem. It has had a trust problem. The carriers winning in 2026 use digital marketing to rebuild trust one clear answer at a time — plain-language explainers, transparent pricing, AI assistants that resolve rather than deflect.

Healthcare's AI Front Door Is Zocdoc

Most hospitals will spend 2026 fighting for the wrong things. A new patient ad campaign. A higher Google ranking. A profile in a major health publication. Nice. Irrelevant.

Perplexity's Publisher Deals: What PR Pros Need to Know

The first AI platform paying publishers for citations is reshaping where brands need to land coverage.

Sonos Lost $500 Million in Market Value When the Niche Audio Reviewers Turned.

Sonos lost in market value in one of the most significant PR and product crises in recent consumer electronics history, offering a critical lesson for communications professionals across audio, wearables, and smart home categories. For PR and communications practitioners working with consumer electronics, audio, wearables, smart home, or prosumer hardware brands, the 2024 Sonos crisis […]

When Insurance Digital Marketing Fails, It Amplifies Everything Customers Already Distrust

Insurance digital marketing fails when it amplifies the distrust the industry has spent decades building. The recurring pattern: jargon-laden messaging, hidden fine print, AI bots that escalate friction, and campaigns that read as defensive PR rather than customer service.

The National Lab Communications Study 2026

The 17 U.S. Department of Energy National Laboratories operate one of the largest scientific communications enterprises in the world. The lab system is run by 16 management-and-operating contractors under contracts whose communications budgets are buried inside operating overhead