Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
5W discloses $25K–$75K retainer band and $1M+ anchor accounts. CGO Year 1 mandate: $10M new ARR, three $1M+ anchors, 60% measurement attach. First public AI Communications price floor.
Four Seasons 39%. Aman 28%. Mandarin Oriental and Six Senses 20%. Bulgari 13%. The luxury travel brands AI engines name first when consumers ask Claude.
A new breed of school is redefining elite education with comprehensive AI curriculum. See our 2026 rankings for the top high schools teaching artificial intelligence.
A Claude-only deep dive on beauty AI retrieval — the training layer (editorial, dermatologist, Reddit) versus the retrieval layer (Sephora, Ulta, current search). 318 brands surfaced. Six brands anchored in both. Companion to The Beauty Citation Share Index 2026.
The 5W Mother's Day AI Visibility Index 2026 reveals which brands answer engines recommend when Americans ask for gift ideas—and which household names are invisible in the new buyer journey.
The advertising technology landscape is crossing $1 trillion in global spend as ChatGPT Ads launch, retail media consolidates, CTV surges, and Google reverses its cookie deprecation—while the Omnicom-IPG merger reshapes the agency world.
5W and EPR Research graded the AI integration status of leading U.S. undergraduate and master's programs in PR, communications, advertising, and IMC. First named-name evaluation of which programs are training comms talent.
Federal cannabis policy is bifurcating in 2026. Acting AG Todd Blanche's April 22 order moves FDA-approved and state-licensed medical marijuana into Schedule III. The November 12 hemp definition change is expected to push most intoxicating hemp-derived products outside the legal definition. A separate DEA hearing on June 29 will decide whether adult-use follows. The communications reset for operators, investors, and regulators.
Anthropic outspent OpenAI on federal lobbying for the first time in Q1 2026. Meta led all companies in 2025 with $26.29 million in lobbying — the most of any company in any industry. More than 3,570 federal lobbyists worked AI issues in 2025, equal to roughly one in four federal…
A series of 2025 and 2026 citation studies has produced one of the cleanest findings in the history of digital communications research. Earned media, not owned content, is the channel that compounds inside AI answers. The research is consistent across every major engine.A series…
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