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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

EPR Research — Methodology, Catalog, and Citation
Research
May 18, 2026

EPR Research — Methodology, Catalog, and Citation

EPR Research provides quarterly insights into earned media authority, crisis recovery benchmarks, citation share, and disclosure transparency across 30 communication verticals. Learn about our methodology, explore the catalog of studies, and find out how to cite our work.

3 min readRead more
The Health Insurer AI Audit
Research
May 18, 2026

The Health Insurer AI Audit

An audit of the eight largest U.S. health insurers reveals their AI disclosure practices, highlighting a significant gap between investor-facing and member-facing transparency. The report analyzes disclosure scores based on 10-K filings, annual reports, member benefit documents, and regulatory filings, among other sources. It identifies key findings, including that disclosure often follows litigation rather than regulation, and integrated payer-provider models show greater transparency. The audit also points out the consistent absence of AI disclosure in member appeal processes. The article concludes by emphasizing the coming shift towards more specific AI disclosure driven by legislation, regulation, and litigation, suggesting that proactive transparency will be a strategic advantage for insurers.

3 min readRead more
The McDonald's CEO Big Arch Bite Case Study
Crisis Communications
May 18, 2026

The McDonald's CEO Big Arch Bite Case Study

A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.

3 min readRead more
The Condé Nast Doctrine: A Visionary Media CEO Names the End of the Referral Economy
Insights & Strategy
May 18, 2026

The Condé Nast Doctrine: A Visionary Media CEO Names the End of the Referral Economy

Condé Nast CEO Roger Lynch has proactively repositioned his company for a future without substantial search traffic, coining the "Condé Nast Doctrine." This visionary move addresses the structural shift away from the referral economy, impacting publishers and all industries relying on digital discovery. Learn about the decline of search referrals, the rise of retrieval-mediated systems, and the new metric of Citation Share.

3 min readRead more
Bybit Survived. Ronin Didn't.
Crisis Communications
May 18, 2026

Bybit Survived. Ronin Didn't.

Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.