Marketing
Mar 22, 2023
Using SEO in Digital Marketing Efforts
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: What Is SEO in 2026.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
CPG
Mar 21, 2023
Easter Marketing Ideas for Snack Brands
As Easter arrives, snack brands must consider Easter marketing ideas to make the most of it.
3 min readRead more
Insights & Strategy
Mar 20, 2023
Live Streaming as PR: How P.volve, Bobbie, Fly By Jing, and Tracksmith Built Community
Live streaming as PR in 2026 — brands operating it as participatory community-building: P.volve, Made In Cookware, Bobbie Organic Infant Formula (Laura Modi), Fly By Jing (Jing Gao), Tracksmith, Solidcore, Onyx Coffee Lab, Bombas. Seven disciplines: founder-led, substantive content, Q&A infrastructure, cross-platform native, sustained cadence, creator integration, AI engine retrieval.
3 min readRead more
Crisis Communications
Mar 20, 2023
How Apologies Can Make or Break a PR Crisis: Maple Leaf Foods and the Michael McCain Standard
Maple Leaf Foods CEO Michael McCain's 2008 listeriosis apology — rejecting legal and accounting framing on camera — set the modern standard most CEOs cannot replicate.
3 min readRead more
Insights & Strategy
Mar 17, 2023
Using Live Video Streaming in PR Campaigns
Live streaming has grown in popularity recently.
3 min readRead more
Insights & Strategy
Mar 16, 2023
Using AI Generated Images in PR
AI is playing a growing role in PR and marketing, with AI-generated images being one such area.
3 min readRead more
Insights & Strategy
Mar 15, 2023
What Businesses Should Know Before Using AI in Their PR Campaigns
Before engaging in AI for PR, companies must be aware of the potential downsides.
3 min readRead more
Higher Education Communications
Mar 15, 2023
Creating a Crisis Communications Plan for a University
University crisis communications operates under FERPA, Title IX, Title VI, the Clery Act, accreditor relationships, and a twelve-constituency map. The eight higher-ed archetypes, the federal regulatory layer, pre-approved holding statements, and the AI engine layer.
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AI Visibility
Mar 15, 2023
How Duplicate Content Kills Your Rankings
Content architecture is the highest-leverage decision in modern SEO. Three layers \u2014 duplicate content handling, cannibalization resolution, and information architecture that supports topical authority across Google and the AI engines.
3 min readRead more
PR News
Mar 14, 2023
How Companies Can Use AI in PR Efforts
Companies are leveraging AI-powered tools and technologies to streamline campaigns, target the right audiences, and better analyze data for optimized success.
3 min readRead more