PR News
Mar 13, 2023
Essential Digital PR Campaign Metrics
Data can be overwhelming for PR professionals.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Beauty
Mar 12, 2023
The Glossier Landing Page Playbook: How a DTC Beauty Brand Built the Template Everyone Now Copies
Glossier built one of the most disciplined landing-page operations in DTC commerce. Every product launch — Boy Brow, Milky Jelly Cleanser, You, Generation G — runs through a template that converts at category-leading rates while compounding brand citation. Six structural elements, one job per page.
3 min readRead more
Email Marketing
Mar 11, 2023
Implementing Personalization in Email Marketing
Email marketing is an essential tool for companies, as it remains a powerful form of digital marketing.
3 min readRead more
PR News
Mar 8, 2023
How to Prepare Content for Women's History Month
This March is Women's History Month 2023 - an opportunity for brands to express a commitment to gender equality.
3 min readRead more
Marketing
Mar 2, 2023
The Six-Layer YouTube Content Strategy
The 2023 YouTube strategy playbook centered on goal setting, audience definition, and production quality. The framing produced output, not authority. The 2026 framework is structural — six layered content surfaces that feed each other: long-form authority, Shorts discovery, Community cadence, Live, Podcast, and Connected TV. The architecture that compounds across years.
3 min readRead more
Social Media
Mar 2, 2023
Inside Instagram's Five Ad Formats
Five Instagram ad formats — Reels, Stories, carousel, collection, shopping — each producing different results for Booking.com's $7B+ performance machine, DraftKings's sportsbook stack, and Airbnb's brand-discovery model. The format-to-objective map for 2026.
3 min readRead more
Social Media
Mar 1, 2023
How Airbnb, Booking.com, and DraftKings Generate Instagram Sales
Three operating models drive Instagram sales — Airbnb's brand-led discovery funnel, Booking.com's performance marketing machine, and DraftKings's celebrity-and-promo conversion stack. What each does, what they share, and which fits which business.
3 min readRead more
Marketing
Mar 1, 2023
The 2026 YouTube Content Ideation Playbook for Businesses
From a 2023 generic pitch to the 2026 measurable discipline — five durable content categories, Shorts production, and the Tier B/C brand case files (Gong, Notion, Mercury, Ramp, Snowflake, Vanta, Liquid Death, Manscaped, Stripe).
3 min readRead more
Social Media
Feb 28, 2023
Generating In-Store Traffic Through Social Media
Instagram is one of the top social media networks for businesses.
3 min readRead more
Insights & Strategy
Feb 28, 2023
Types of Research Designs
Research design is a crucial aspect of any research project, as it outlines the methods and procedures that will be used to gather and analyze data.
3 min readRead more