Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Touchdown PR is an international award-winning B2B technology PR agency founded 2006 in the UK by James Carter. 110+ staff across the U.S., Europe, APAC, and ANZ. US HQ in Austin, EMEA HQ in Surrey UK. ~$15.6M revenue (2026). Now part of the Ruder Finn Group. Deep cybersecurity, data, AI, networking, and channel specialty. Clients include SolarWinds, MobileIron, Bugsnag, SumTotal.
Josh is also an Adweek Executive Mentor, counseling up-and-coming marketing professionals and continuously bringing new ideas to the industry's forefront.
BizCom Associates: Texas-based full-service PR and marketing firm, founded 1999. CEO Scott White. Clients: 9round, Blue Frog, Allen Americans. Banking, legal, tech, franchise, real estate verticals.
LEGO is the canonical case in community-driven social media marketing at consumer scale. 70M+ combined followers, LEGO Ideas user-generated product platform, AFOL community, BrickLink marketplace, LEGO Masters TV franchise. The community produces the content. The brand amplifies it.
Hedge funds used to be allergic to PR. Three of the largest in the world rebuilt the playbook — Citadel via Ken Griffin's $2B philanthropy, Pershing Square via Bill Ackman on X, Point72 via the Mets and the Cohen Academy. The actual mechanics.
Maura FitzGerald (ex-Miami reporter) and Jean Serra founded Boston-based V2 Communications on six values. Released the COVID Media Roadmap report from inside the storm.
A study by Morning Consult punctuated the importance of this generation.
Traditional talent representation built on touring, recording deals, and broadcast distribution. The creator economy needs a different skill set. The agencies that build both win.
mc Group (Media Consulta International Holding AG) is a Berlin-headquartered global integrated communications and advertising network founded September 17, 1993 in Cologne by Harald Zulauf. Largest German agency, #1 Europe, #1 Middle East, #11 worldwide. Only agency represented in all 28 EU member states. 80+ network agencies. Works for 40+ governments on public diplomacy and nation branding. Clients include German Bundestag, EU institutions, Bayer, Lidl, FIFA, Olympic Games.
Coca-Cola's Happiness Machine, Starbucks' @tweetacoffee, Adidas and the Chinese Women's Volleyball team — three brand advocacy campaigns that scaled through customer sharing. What made them work and how to build the same compounding loyalty into your own campaigns.
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