Marketing
Apr 5, 2021
Why Buyer Personas Are So Important
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Automotive & Mobility
Apr 3, 2021
How Toyota Cares: Kaizen, Wavebase, and the Discipline Behind the Noise
Toyota's quality leadership is not marketing. It is Kaizen, the Toyota Production System, long product cycles, the Wavebase research project, and a 70-year operating culture. Care, in Toyota terms, is operational — not aspirational.
3 min readRead more
Insights & Strategy
Apr 3, 2021
Computerization Eliminates the Middleman
When 20th-Century writer Isaac Asimov uttered those words several decades ago, had he already foreseen a future of AI, chatbots, and AR?
3 min readRead more
Marketing
Apr 2, 2021
Marketing Essentials for Local Businesses
The pandemic negatively affected businesses, both large and small.
3 min readRead more
Insights & Strategy
Apr 1, 2021
Balanced Equality and Balance Sheets
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn't changed concerns about income equality.
3 min readRead more
Insights & Strategy
Mar 31, 2021
Ins And Outs Of Media Coverage
All businesses and business owners want press coverage.
3 min readRead more
Insights & Strategy
Mar 30, 2021
How PR Builds Restaurant Brands In 2026
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
3 min readRead more
PR Firms & Communications Agencies
Mar 29, 2021
Channel V Media: PR Firm Profile
Channel V Media (CVM) is an NYC strategic communications and PR agency founded 2008 by Gretel Going. Specialty: technology, media, consumer — and US market entry for international brands. 17 years, 200+ tech clients. Awards include Ragan's PR Daily B2B Campaign for BreezoMeter and City of NY recognition. Notable clients: IBM, Pernod Ricard, Hilton, Marriott, Meatless Farm, Everseen.
3 min readRead more
Insights & Strategy
Mar 28, 2021
PR Push Essentials
One of the best ways to get a company's name in front of a lot of people, as well as build thought leadership, is through PR.
3 min readRead more
Creator Economy
Mar 27, 2021
Digital PR Is Now Creator-Economy PR
The category formerly called digital PR has merged into creator-economy communications. The discipline has not changed. The labels have.
3 min readRead more