Marketing
Nov 15, 2020
Affiliate Marketing Case Study From DMi Partners
Set up the situation for us: who is Rastelli's and what did they task your agency with?.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR Firms & Communications Agencies
Nov 15, 2020
The McGraw Agency Runs The Design And Home Furnishings Book
The McGraw Agency is the New York boutique communications firm founded in 2011 by Michael McGraw. The firm specializes in interior design, architecture, home furnishings, and luxury lifestyle clients. McGraw leads every account directly. Clients include STARK Carpet, Drake/Anderson, House Beautiful, and VERANDA.
3 min readRead more
Insights & Strategy
Nov 9, 2020
PR Agencies and the 2020 Office-Closure Question: A Retrospective
A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.
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PR, AI & Communications News
Nov 9, 2020
Mind Meld PR: The Vancouver Tech PR Firm Built for Launch Windows
Offering flexible PR packages, Mind Meld ensures that tech brands - large or small - can conduct product launches or share major news.
3 min readRead more
PR Firms & Communications Agencies
Nov 8, 2020
Pineapple Public Relations: Travel PR Firm
Pineapple Public Relations is a boutique travel and hospitality PR firm in Chamblee, Georgia \u2014 an 11-person regional specialist serving destination marketing organizations, hotels, resorts, restaurants, and attractions across the Southeast U.S. tourism corridor.
3 min readRead more
PR Firms & Communications Agencies
Nov 7, 2020
SHIFT Communications: Agency Profile, History, and Industry Position
SHIFT Communications — the Boston-founded agency that created the first social media press release in 2006. Founded 2003 from Sterling Hager. Acquired by NATIONAL Public Relations (2016), now operating within Padilla under AVENIR GLOBAL.
3 min readRead more
Public Relations
Nov 6, 2020
Police Reputation and Public Trust: What PR Professionals Recommend
How police departments can rebuild public trust through PR — crisis retainers, community content, transparency, de-escalation, and the hiring discipline that prevents the next crisis. Practitioner perspectives from crisis, community engagement, and law enforcement communications.
3 min readRead more
Multicultural Marketing & DEI
Nov 6, 2020
When Oreo Took a Stand: The Brand-Awareness Math Behind Pride Activism
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
3 min readRead more
Technology
Nov 4, 2020
Berkeley Communications: B2B Technology PR Agency Profile
Berkeley Communications: UK B2B tech PR agency, founded 1988 by Chris Hewitt. Reading HQ. Clients include Kaspersky, Siemens, Workfront. Lynsey Barry MD.
3 min readRead more
Marketing
Nov 2, 2020
Phase 3 Marketing and Communications Profile
Phase 3 Marketing and Communications was founded in Atlanta, Georgia, in 2001 by Ken Holsclaw and Max Nair.
3 min readRead more