Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Roni Rimon co-founded Rimon Cohen & Co. in Israel in 1995. 30+ years advising Israeli PMs including Netanyahu. On crisis as opportunity and what good crisis PR looks like in government.
Hugh Braithwaite founded Braithwaite Communications in 1997 in Philadelphia. Forbes top 200 PR agency. Wharton lecturer since 2002. Specializes in crisis communications for legal teams.
Paul Furiga founded Pittsburgh's WordWrite in 2002 after 20 years writing 10,000+ stories in journalism. On the Capital S Story framework and his new book on storytelling.
Highwire is a San Francisco-based public relations and integrated marketing communications agency focused on B2B technology, cybersecurity, AI, healthcare, financial services, and energy. Founded 2008. CEO Michael O'Brien (since May 2025). Independent, with a strategic investment from Shamrock Capital. Per O'Dwyer's: $41.3M in 2024 net fees, #18 US independent.
Dan Ward, President of Orlando-based Curley & Pynn ("The Strategic Firm"), on the Message Matrix® system, pandemic crisis work, and the human side of remote client service.
Employing integrated marketing, the Group honed the art of meeting its clients' objectives.
How to market and win on TikTok. The platform's native rhythms, the ad units worth knowing, why creator selection matters, and what the brands figuring it out are doing differently from the brands still treating TikTok as another Instagram.
Iconic NYC moments — Rockefeller tree, Macy's parade, Times Square — generate 200M+ viewers and 40K+ posts/minute. The five-step war-room playbook brands use to win the social window, and how AI engines now cite the archive.
Covet PR — the San Diego CPG and wellness boutique Sara Brooks founded in 2014 and Power Digital acquired in July 2020. The integration model that became standard across the modern wellness agency landscape.
Forward-thinking PR for disruptive tech in 2026 is written by three AI labs whose products now host the answer-engine layer where every brand is trying to be retrieved. OpenAI's Sam Altman doctrine. Anthropic's Constitutional AI safety positioning. Perplexity's anti-Google upstart posture. The actual mechanics.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.