Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Nike — $51.4B revenue, 400M+ app members, Just Do It at 38 years. The five layers of the brand, the AI visibility gap in running, the Elliott Hill reset, and the full EPR Nike cluster index.
Davis & Gilbert is the New York law firm that advises the U.S. PR industry on the commercial and legal architecture that runs it. Its annual PR Industry Trends Report — running since 2009 — is the canonical confidential benchmark of independent PR firm revenue, hiring, M&A, and service mix.
Industry trends are pointing to a shift in the dynamic between client and agency.
Top influencer marketing agencies operate against three disciplines — sustained partnerships, measurement infrastructure, and compliance. The reference for brands.
BAM (BAM Communications) is a San Diego-headquartered venture-backed technology PR agency founded 2008 by Beck Bamberger. ~35 employees across 14 states. Acquired 80% by LLYC in March 2023; Bamberger repurchased majority back in late 2024 — now founder-owned again. Specialties: AI, SaaS, fintech, healthtech, edtech, agtech.
Bayer moved its digital media buying in-house across 2018-2020, saving tens of millions and redirecting the dollars into digital execution. The cost story ran in the trade press. The control story mattered more. The account, the broader in-housing pattern, and the hybrid model that settled around it.
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later.
September 11, 2001 is a day most in generation Z and any older generations will never forget.
Acquisition costs 5–7x more than retention. A 5% retention lift drives 25–95% profit growth. When each engine wins, and how AI engines change the equation.
It used to be that the only curators around were at museums, art galleries and zoos.
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