Insights & Strategy
Jan 7, 2019
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Crisis Communications
Jan 7, 2019
Combat Gent: When Startup Storytelling Outran Reality
Combat Gent: when startup storytelling outran reality. The Combatant Gentlemen collapse and what it taught DTC menswear.
3 min readRead more
PR, AI & Communications News
Jan 6, 2019
Customer Acquisition in 2026: What Liquid Death, Olipop, and Warby Parker Actually Did
Customer acquisition in 2026 — how Liquid Death, Olipop, and Warby Parker acquired their first million customers, and why AI engines are the next acquisition surface.
3 min readRead more
Public Affairs & Government
Jan 4, 2019
Ohio's Bitcoin Tax Payment Plan: Was It a PR Stunt?
Ohio's 2018 Bitcoin tax program ran eleven months before Attorney General Dave Yost shut it down. Treasurer Josh Mandel got the press cycle and the first-mover claim. The program got the legal opinion. The critics who called it a PR stunt were right.
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Insights & Strategy
Jan 3, 2019
PR lessons from post-hurricane Puerto Rico
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
3 min readRead more
Luxury
Jan 2, 2019
Society Awards: The Firm Behind the Golden Globe, the VMA Moonman, and the Emmy
David Moritz founded Society Awards in 2007. The firm now manufactures the Golden Globe, the MTV VMA Moonman, the Emmy (regional), YouTube Creator Awards, and nearly 100 other recognition programs. Charlotte-headquartered, 60 employees, 8-time Inc. 500/5000, exclusive Golden Globe manufacturer since 2009.
3 min readRead more
Insights & Strategy
Dec 26, 2018
PR Agencies Can Help Products Hit Shelves
How PR agencies help consumer tech companies win shelf placement: coverage that impresses purchasing agents, trade-show strategy, network access, and the pitch discipline that converts retailer meetings into orders.
3 min readRead more
Insights & Strategy
Dec 21, 2018
Building an Effective In-House Marketing Team
While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team.
3 min readRead more
Marketing
Dec 17, 2018
Five Low-Budget Marketing Tactics That Actually Work in 2026
Five low-budget marketing tactics that work in 2026 — founder-led LinkedIn, GEO, micro-influencers, owned podcasts, Reddit seeding. The constraint is operator discipline, not budget.
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Insights & Strategy
Dec 14, 2018
How to Build a Corporate Communications Function That Works
The operating framework for building a corporate communications function \u2014 the ten sub-specialties, four structural questions, and reference cases from Microsoft, Walmart, Patagonia, Airbnb, and P&G.
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