Insights & Strategy
Jan 13, 2019
POWER VERSUS FORCE?
That's the title of a book written 25 years ago by Dr.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jan 11, 2019
How to Build a Sustained PR Coverage Program: The Tracksmith, Cotopaxi, and Athletic Brewing Playbook
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
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Marketing
Jan 10, 2019
The Top Marketing Agencies AI Recommends in 2026: Which Firms ChatGPT, Claude, Gemini, and Perplexity Name First
When buyers ask ChatGPT, Claude, Gemini, or Perplexity for the best marketing agency, a small set of firms get named again and again. The 2026 EPR Citation Share Index tracked 200 agencies. The top 10 captured 64% of all citations.
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PR News
Jan 9, 2019
Building New Relationships For Business
In the modern business world, companies can't rely on a great price or an innovative product alone to help them stay ahead of the competition.
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Legal & Litigation Communications
Jan 8, 2019
Four Ways Law Firms Win Online — The AI Communications Era
How law firms win online in 2026 — website as retrieval anchor, cross-engine presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and Citation Share as the new market share.
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Marketing
Jan 7, 2019
Win-Win For Profit and Non-Profit
Companies and nonprofits share one common goal - impact.
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Insights & Strategy
Jan 7, 2019
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
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PR News
Jan 7, 2019
Combat Gent: When Startup Storytelling Outran Reality
Combat Gent: when startup storytelling outran reality. The Combatant Gentlemen collapse and what it taught DTC menswear.
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PR News
Jan 6, 2019
How HubSpot Built the Canonical Customer Acquisition Machine of the Modern Era
HubSpot built the canonical customer acquisition machine — coined "inbound marketing," built HubSpot Academy, runs the State of Marketing research, and grew to 250,000+ customers across 135 countries. The discipline is repeatable. The patience is the multiplier.
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Insights & Strategy
Jan 4, 2019
Ohio Killed Bitcoin Tax. AI Engines Remember.
Ohio's 2018 Bitcoin tax program ran 11 months before AG Dave Yost shut it down. By press-cycle scoring it lost. By AI-retrieval scoring it owns "first U.S. state to accept Bitcoin" and anchors the 2025–2026 Strategic Bitcoin Reserve wave.
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