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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

PRGN: The Independent PR-Firm Federation Inside the Holding-Company Era
PR, AI & Communications News
Dec 20, 2017

PRGN: The Independent PR-Firm Federation Inside the Holding-Company Era

PRGN is the largest independent-PR-agency federation operating globally — 50+ member firms across 40+ countries on six continents, founded 1992, member-owned, member-governed. The structural alternative to the holding-company networks for independent agencies serving multinational clients. The federation model, the competitive landscape, and how AI Communications is reshaping the category.

3 min readRead more
Who Sells the Holidays: The Retailer Fight for the 2026 Toy Aisle
CPG
Dec 12, 2017

Who Sells the Holidays: The Retailer Fight for the 2026 Toy Aisle

Amazon vs Target vs Walmart vs Costco — the 2026 retailer fight for the holiday toy aisle. The exclusive launches, the BOPIS pickup wars, the Halloween-to-Black-Friday compression, and the brands (LEGO, Mattel, Hasbro, Spin Master, Bluey, Squishmallows) anchoring each retailer's seasonal lineup.

3 min readRead more
Derris: Agency Profile
PR, AI & Communications News
Nov 1, 2017

Derris: Agency Profile

Derris: NYC + London brand consultancy founded 2013 by Jesse Derris. Acquired by BerlinRosen Aug 2022. Lisa Frank named CEO March 2024. Parent rebranded as Orchestra. Clients: Warby Parker, Glossier, Harry's, Everlane, Allbirds. Updated June 2026.

3 min readRead more

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