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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Valeant: The Collapse That Rewrote Crisis PR
Crisis Communications
Dec 15, 2015

Valeant: The Collapse That Rewrote Crisis PR

Valeant Pharmaceuticals' 2015–2016 collapse — from $262 stock and $90B market cap to single digits in eighteen months — became one of the most-cited corporate crises of the decade. Michael Pearson, Bill Ackman, Andrew Left's Citron report, Philidor, Vianovo, and the lessons every CEO and crisis team still works from.

3 min readRead more
Walmart and Target: PR and Corporate Affairs Doctrine, Compared
Corporate Communications
Dec 15, 2015

Walmart and Target: PR and Corporate Affairs Doctrine, Compared

Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.

3 min readRead more

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