Social Media
May 31, 2026
B2B Influencer Marketing
B2B has its own influencer infrastructure, built on LinkedIn and podcasts, not TikTok. The founder-publishing playbook, plus how to measure pipeline impact.
3 min readRead more
Eduard Moraru
Contributor · Everything-PR
ContributorPREditorialCommunications
About Eduard
Eduard Moraru heads AI growth strategy at 5W AI Communications. A specialist in SEO, GEO, and the creator economy, he architects the systems that get brands discovered, not just by search engines, but by the AI platforms that are reshaping how audiences find information.
At Everything-PR, Eduard oversees the EPR Research desk alongside Sarel Doglu. His own coverage includes technical SEO and site audits, how AI is changing search strategy, the market of GEO and AI-visibility platforms, and the platforms and economics of the creator economy.
Areas of Expertise
- AI growth strategy
- Search engine optimization (SEO), including technical SEO and audits
- Generative Engine Optimization (GEO)
- GEO and AI-visibility platforms
- The creator economy and creator platforms
- Brand discovery across search engines and AI platforms
Latest by Eduard Moraru
Social Media
May 31, 2026
Likes Don't Move Product
Likes and follower counts don't move product. Here's what serious brands measure instead — and why the gap between vanity metrics and business impact is where most campaigns fail.
3 min readRead more
Social Media
May 9, 2026
Saudi Arabia's Creator Economy Boom: 2026 Data & Outlook
Saudi Arabia's creator economy grew 32% in Q1 2025 and kept compounding through 2026. TikTok at 88% population reach, $95M+ influencer ad market, Mawthooq as a credibility signal. The fastest-growing marketing channel in the Gulf, and the 2026–2028 window before Expo 2030 and the 2034 World Cup tighten inventory.
3 min readRead more
Technology
May 3, 2026
SEO Platforms vs GEO Startups: $300M Funding, 2026 Split
More than $300M has gone into GEO startups as Ahrefs, Semrush, Conductor and BrightEdge push back. The funding table, incumbent response and 2026 split.
3 min readRead more
AI Visibility
May 20, 2022
The SEO Audit: The 2026 Playbook
The 2026 SEO audit playbook. What to audit, in what order, with which tools — and the new AI-engine retrieval layer that most audits still miss.
3 min readRead more
Generative Engine Optimization (GEO)
Feb 7, 2022
All About SERPs: The AI-Overview Era
This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).
3 min readRead more
Digital PR & Communications
Nov 8, 2021
Link Building and Digital PR: One Converged Discipline
Link building and digital PR have converged into one discipline. Semrush is the SaaS platform side. Search Engine Land is the trade publication of record. Search Engine Journal is the independent alternative. What working programs actually do.
3 min readRead more
Marketing
Nov 15, 2013
Why Professional Services Firms Need SEO
Professional services buyers research high-stakes decisions before they hire. Law firms, accounting firms, consulting firms, medical practices, and financial advisors all need the modern SEO discipline — local foundation, named-expert authority, schema, content strategy, and AI engine citation.
3 min readRead more
Corporate Communications
Jan 18, 2013
The EPR Authority Index: 100 High-Authority Domains for SEO and Reputation
The EPR Authority Index — a curated map of 100 domains across 13 categories that shape SEO and editorial reputation on the open internet. Grouped, not ranked.
3 min readRead more
AI Communications
Oct 29, 2012
How to Explain SEO, GEO and AI Visibility to Executives
The executive briefing on SEO, GEO, and AI Visibility. One paragraph each. What CEOs need to know. What CMOs need to know. What boards ask. The 12-section Executive SEO/GEO Briefing Template.
3 min readRead more