Beauty, Fashion & Luxury
How Gucci, Louis Vuitton, and Hermès Pick Their Digital Influencers
The app enables users to access a series of tools to tweak and design their own Gucci shoe based on parts of existing models.
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Results for “Influencer Marketing”
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Social Media
Public Relations Trends — More Personal & Honest
What are going to be hot in public relations in 2021, what wont?
Social Media
Quiet Influence, Loud Results: How Subtle Storytelling is Winning in Europe and the US
Learn how subtle storytelling and micro-influencers delivered powerful results for Björn Borg and CeraVe through authentic campaigns that prioritized trust over flash.
Marketing
The Ethics of App Marketing in 2026: The Restructured Category
The ethics of app marketing in 2026 — privacy violations, dark patterns, addictive design, age-inappropriate content targeting, and the broader category that has produced sustained regulatory and reputational consequences. Apple's App Tracking Transparency (2021), the EU's Digital Services Act (2024), age-appropriate design code regulations, and the FTC's COPPA enforcement. The five disciplines that compound for ethical app marketing programs.
Crisis Communications
Top Corporate Communications Ideas for Public Relations
Authentic stakeholder narrative. ESG disclosure discipline. Founder-CEO visibility infrastructure. AI engine retrieval positioning. Sustained editorial relationships in trade and business press. The 2026 ideas.
Social Media
What is the Deinfluencing Trend and How Should Brands Respond
A new trend emerged on the social media platform TikTok recently, called "deinfluencing".
PR Firms & Communications Agencies
Best PR Firms in Amsterdam: Leading Dutch Public Relations Agencies (2026)
The leading public relations agencies in Amsterdam in 2026 — independents, multinational network offices, and digital-PR boutiques anchoring Dutch consumer and corporate work.
Marketing
Maternal Health Marketing in 2026: The Working Playbook
Maternal health marketing in 2026 — five structural patterns from Bobbie, Frida Baby, ByHeart, Hatch, Willow, Elvie, and Lansinoh. Clinical substantiation, creator credibility, editorial-depth owned content, AI Visibility on category prompts, and the underbuilt postpartum window.
Marketing
The Cost of Missteps: Digital Marketing Failures and What Brands Can Learn from Them
Learn from major digital marketing failures and costly brand mistakes. Explore lessons on cultural sensitivity, user feedback, and authenticity in online campaigns.
Marketing
NetEase’s Digital Marketing and Publicity Strategies: Real-Life Examples
NetEase, Inc., a major Chinese technology company, is renowned for its diverse offerings, including online gaming, e-commerce, and digital media services.
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