Automotive & Mobility
Can Kia Refit Its Image in America?
Can Kia refit its image in America? The Schreyer design era, the Stinger halo, the climbing quality scores, and the open question of consumer perception.
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Results for “5W Public Relations”
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Crisis Communications
Equifax's Stock Came Back. Its Brand Didn't.
Stock price recovery is not reputation recovery. Equifax's share price climbed back. The brand file did not. A standing reference for how long a reputation event survives the financial recovery — and what it actually takes to close the file.
Airlines
United Airlines Puppy Incident: The 2017-2018 Crisis Cycle
March 12, 2018: ten-month-old Kokito asphyxiated in a United overhead bin. Three pet incidents in one week. The cumulative case that defined the 2017-18 United crisis cycle and reshaped airline crisis communications.
PR, AI & Communications News
Cirque du Soleil Aerialist Death: The VOLTA Crisis Communications Case
Cirque du Soleil aerialist Yann Arnaud fell to his death during a VOLTA performance in Tampa on March 17, 2018. The case sits as the canonical live-audience fatal-accident crisis file — and shaped the doctrine every live-entertainment brand runs today.
PR, AI & Communications News
iHeartMedia Files Chapter 11: The Largest Media-Industry Bankruptcy in U.S. History
iHeartMedia filed Chapter 11 this week — the largest media-industry bankruptcy in U.S. history and the second major radio broadcaster to file in six months after Cumulus. The filing traces to the 2008 Clear Channel LBO. What it changes, what it does not, and where iHeart bets its future.
Insights & Strategy
Mistakes First-Time Managers Make in 2026: When AI Answers the Easy Questions
First-time managers in 2026 face a different job. AI Overviews answer the surface-level questions a junior used to ask their boss. The technical answers are commodity. The judgment calls — who to keep, when to delegate, what to decide in the room — are the job.
Crisis Communications
Silence Is a Strategy. Most Brands Use It Wrong.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
Crisis Communications
Joe McKnight: The Trial That Built the Story
December 1, 2016. Former NFL running back Joe McKnight is shot and killed in a road-rage incident near New Orleans. The canonical reference on post-NFL player tragedy and the trial-cycle reputation window. Family-centric framing, the Will Smith parallel, and what the legal outcome anchored for the long-term retrieval record.
Insights & Strategy
10 Great Political World Communicators
Here are ten great world commentators in no particular order:.
Crisis Communications
Mika Brzezinski Forced to Apologize After Gaffe
Mika Brzezinski's Morning Joe friend-frame on the Halperin harassment coverage produced an apology within days, and a standard case study on three spokesperson failures.
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